Camel Children Wear A Double Track

Recently, the outdoor sports brand camel general manager Wan Jingang recently announced that the group's camel children's clothing will officially launch the "camel children's clothing partner" plan, the first opening of the entity shop single store to join, and with the previous provincial agent system double track operation.

Camel children's clothing project leader said, at present Camel

The total agent has been recruited in 2/3 of the provinces in the country. The single store franchise mode is open in nine provinces, including Guangdong, Hainan, Fujian, Jiangxi, Hubei, Hebei, Shaanxi, Liaoning, Shanghai and so on.

Camels will be directly linked to single store franchisees in these areas.

And give each shop a one to one service and support.

It is understood that

In the early stage of children's wear, the provincial agent's channel form is adopted, and the distributor of the provinces in the provinces is expanded by "provincial generation", and the channel mode of brand - provincial - city distribution is formed.

As for camel children's clothing, the advantage of the provincial generation mode is that the capital of the province is strong enough to have a mature distribution network, which can quickly open the local market and generate performance through the provincial generation.

Compared with the provincial generation system, the single store franchise requires more time and effort from the brand side, as well as a larger inventory risk.

The official said that the camel children's wear system has a dual track system. If the single store mode is tried, if it can succeed, it will produce more economic benefits, especially in terms of profit.

It is understood that camels outdoors have more than 3800 stores in the country.