The Future Of Outdoor Clothing Market Will Go To The Metropolis.

outdoors

Where is the future market?

It's too dangerous, too far away and too small for people to climb Mount Qomolangma. People actually need more functional clothing that they can wear in cities.

What is outdoor?

Beautiful natural scenery, exciting experience space, a beautiful background, a free and adventurous way of life.

Today, television

The popularity of more and more stars dressed in outdoor costumes appeared in the program. Suddenly, the outdoor became fashionable. At the same time, the entertainment stars for outdoor brands endorsed more. From early Peter Ho to speak for Han Han, camel, Wang Feng as the Pathfinder, later Tang Wei, Fan Bingbing, Wang Luodan and so on, and the first and second line stars who came into contact with the outdoor circle.

There are many signs that outdoors clothing seems to have more use in urban areas.

But what is outdoor?

Forget the ads and brand promotion rhetoric, return to the original, outdoor is everywhere outside, so we talk about fresh air, nature, sports, health, climbing Mount Everest or such mountain peak is actually an outdoor extreme example, more people obviously go to the city forest public relations to walk a circle more easily.

In fact, wearing the term "functional clothing" is rather strange. What clothes are not functional? In the early days of human civilization, it was a "fig leaf". No, it was intended to be a walk in the city country park. The campers sold him to Mount Everest.

What's the use of it? Enough, how much actual weight of those extreme lightening will affect a family driving a raven to camping? Perhaps the product worker has worked hard to reduce the stove's consumption by 50 grams of consumers, without any notice of any change.

Sometimes, I also don't understand why people always carry a sleeping bag that is suitable for such a cold environment in Antarctica to go camping in Sen Ling park. Why?

When outdoor is becoming a way of life, the industry needs more products that can be worn on the streets instead of climbing Mount Everest.

It can commute, keep healthy, protect the dirty air, and keep the environment sustainable. To meet outdoor clothing such as short distance outdoor adventure may be the trend of the future, and melt into a part of life style!!