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    What Brands Did They Earn From Chinese Tourists Last Year?

    2016/3/16 12:03:00 31

    LuxuryBrandFashion

    Harrods stores in London, UK, Chinese tourists are buying luxury goods such as LV.

    Free travel, Chinese tourists shopping accounted for 55% favored by other countries.

    brand

    Many overseas surveys show that Chinese tourists are not only still

    Luxury goods

    The biggest buyer of cards also likes to buy local brands for travel destinations.

    So what brands last year earned the money of Chinese tourists?

     

    Luxury consumption is still strong in China

    Xinhua news agency, Bain company in October last year, a survey showed that Chinese consumers are still the world's largest luxury purchasing group, accounting for 31% of global luxury consumption.

    According to the latest data from the British Rui information consulting company, about 40% of the travel budgets travel to France for shopping.

    "There is no doubt that Chinese consumers play a major role in the growth of global luxury consumption," said Federica Leiva, a co author of the 14 report quoted by the US consumer news and business channel (CNBC) on Bain.

    According to the statistics of the China National Tourism Administration, the number of outbound tourists in China reached 120 million people in 2015, and tourism cost 104 billion 500 million dollars, up 12% and 16.7% respectively over the same period last year.

    The global free travel report 2015 shows that China's free traveling tourists account for the most consumption in shopping, reaching 55.8%, while pportation, catering and accommodation consumption account for only 13.1%, 10.5% and 9.7% respectively.

     

    Special brand charm is not lost.

    Apart from buying luxury goods, Chinese tourists also love local popular brands of travel destinations, depending on where they travel.

    Data from Singapore's data agency 6Estates show that in Singapore, Chinese tourists like the local market.

    fashion

    Brand Charles&Keith.

    In Japan, they buy fast fashion brand UNIQLO.

    In the United States, they buy Cox bags.

    Singapore is located in the tropics. It seems that it is the least likely to sell 1000 euro (1111 dollars) down coats.

    But French brand Monkle's shop here is very popular with Chinese tourists.

    Chinese tourists not only buy clothes, bags and shoes, but also in Singapore, food brand Mei Zhen Xiang is also loved by Chinese tourists.

    Gary Chen, chief executive of 6Estates, said: "Mei Zhen Xiang is one of the top brands of Chinese tourists."

    With the spread of MERS in the Middle East, Chinese tourists have gradually resumed their journey to South Korea to boost the Korean cosmetics industry.

    HSBC wrote in its report last week that Emily Pacific Group and LG life health company will be the biggest beneficiaries.

    For Chinese tourists going to Japan and Australia, the most common items on the shopping list are baby products such as milk powder.

    Two years ago, a Chinese blogger recommended 12 kinds of Japanese products, including eye drops and painkillers.

    The shopping list has been widely circulated, resulting in a sharp increase in sales of these products.

    In the increasingly aging Japanese society, the consumption of Chinese tourists has also made Japanese baby diapers sales quite optimistic.

    According to European information consulting firm, Chinese tourists are buying Australian milk powder to boost A2 dairy and Bellamy Australia to meet the exuberant demand of Chinese tourists.

    The Kors and Woolworth supermarkets in Australia even introduced measures to limit 4 barrels of milk powder per person last year.

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