3. 15 List Of Unqualified Enterprises Announced The Quality Of Children'S Shoes Is Worrying.

According to the statistical analysis of the national supervision and spot checks issued by the AQSIQ, we found that in 2014 and 2015, 8 enterprises sampled two times of spot checks for children's shoes.

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According to the spot checks, in 2014, AQSIQ sampled 159 batches of 158 enterprises from 7 provinces and municipalities in Beijing, Shanghai, Jiangsu, Zhejiang, Fujian, Guangdong and Sichuan.

There are 26 batches of products that do not meet the standards.

In 2015, AQSIQ sampled 120 batches of children's shoes produced by 117 enterprises in 6 provinces and municipalities directly under the central government of Shanghai, Jiangsu, Zhejiang, Fujian, Guangdong and Sichuan, and 21 batches of products did not meet the standards.

According to statistics, during the two years of national supervision and spot checks of children's shoes, 8 enterprises failed to spot checks for two consecutive times. They are: Chengdu Dali leather shoes factory, Dongguan Baba children's products Co., Ltd., Huizhou Huicheng Jiahui shoe factory, Pujiang Jiaxin shoe industry Co., Ltd., Taizhou Mei Bai Shoes Co., Ltd., Wenling City North Hong Peng.

Wenling City, Nissi bear shoe factory, Wenling Zhongliang Shoes Co., Ltd.

The items that are not up to standard in the unqualified products are mainly appearance quality, sensory quality, six valence chromium, wear resistance and peel strength.

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With the improvement of health awareness and the enhancement of outdoor consumption concept, young consumer groups are more interested in new sports activities. Sports consumption from traditional sports to entertainment and ornamental items, such as marathon, rock climbing, outdoor skiing and so on, will increase the proportion of outdoor products.

Last year, with the introduction of a number of sports policies last year, outdoor sports will break through the restrictions of a few professional fans, and the development space will be broad.

In the future, professional channel providers will take the initiative:

First, the number of outdoor products brands has increased rapidly in recent years, and the competition among brands is fierce.

But for the channel providers, the increase in the number of brands means that the optional brands are more abundant, and the bargaining power of the channel providers is stronger.

Two, at present, domestic outdoor products sales channels are still dominated by shopping malls. Because of the high rents and limited space, shopping malls generally sell only individual explosive products, but there are fewer niche products in equipment and subdivision areas, and the importance of product performance and experience is not enough enough to achieve one-stop shopping.

Taking a look at the development course of sports brand of American leisure tree men's shoes, the characteristics of sports products industry in the past decade or more are the enhancement of functionality and professionalism, the more and more subdivision of demand, the weakening of brand, and the competitive position of professional channel providers who can provide consumers with merchandise sales, event organization and event oriented outdoor sports service system.