Is There Any Prospect Of Cross Border Import O2O In 2016?

As a matter of fact, cross-border O2O mode is imperative. Online and offline interaction can better promote product sales.

But in the face of naked reality, many people have to think deeply.

For cross-border electric business enterprises, whether O2O is a draught or a sinkhole, is it possible to let pigs fly up, or let traders fall to pieces? The ultimate test is the strength of the enterprises themselves.

With the trend of vigorous development in 2015, we will continue to win the battle in the new year.

However, unlike the trend of importing electricity providers, O2O industry is in a dilemma of declining and questioning.

Nor is it so strange. Since June 2015, the O2O experience store across the border has been popular all over the country for a few nights, and has gone through a very typical Waterloo.

Based on the performance of cross-border O2O in 2015, the emergence of the "beginning of 2016" and the emergence of the theory of "true and false O2O" are taken for granted.

What kind of wind takes the cross border O2O as a draught pig generally flies, and then just half a year less than the time and like the sinkhole to bury it? For this, the reporter interviewed the relevant personages in the industry.

Why is the war situation so tragic?

For such a tragic battle situation, all parties are somewhat unable to cope.

According to reason,

It is imperative that online and offline interaction can better promote product sales.

But in the face of naked reality, many people have to think deeply.

Chen Qinfeng, President of Xiamen another city software technology Co., Ltd., President of service operation Department, told reporters that cross border O2O as a service and channel mode of cross-border import is bound to be the trend of cross-border import in the future. This is beyond doubt.

The reason why such a tragic situation is going to happen, Chen Qinfeng thinks, first of all, businessmen and enterprises have caught the crossing of the import, so the people who enter the market will follow.

Secondly, it is the unprofessional mode of business and businesses that enter the market.

Third, resource integration.

Fourth, the fact that many enterprises' supply chain integration capability is not strong leads to a severe O2O cross-border war situation.

Fifth, because of the uncertainty of national policies, it brings a lot of risks to many business enterprises.

Finally, due to the imperfections of many cross-border modes, the cross border O2O market is in a terrible state despite the severe draught.

For these reasons, the risk of business enterprises entering cross-border fields is also increasing.

Is there any future for cross border O2O?

In the context of the bad environment of cross-border O2O, recently, the cross-border KK of the main cross-border O2O won the 15 million yuan financing of the Pre-A round, and it has to be said that it is a rare good news.

In view of whether O2O has prospects for development, Wu Yuening, founder of KK, has shown great confidence.

"O2O can optimize the efficiency of physical retailing. Previous stores are almost short for users. Now, through the O2O, the whole store's goods, space, shop assistants and consumers are all connected.

You can know how many people enter the shop every day, who are the old users, what are the new users, and how to repeat customers. You can know the hot spots of the whole store's space, and can analyze and judge the commodities that need to be adjusted in those areas.

Confidence in cross-border O2O is certainly not just Wu Yuening, but so is Chen Qinfeng.

Chen Qinfeng's cross border O2O as a cross border service and channel model will be the trend of cross-border import in the future.

1, although the electricity supplier accounts for a breakthrough of 10%, it is unavoidable that 90% of the traffic is still online, so the future store will be the main force for the future retail pformation and the survival of business enterprises.

2, many imported goods are now not well recognized in China, and if future imports are to fall, they must first solve the problem of trust.

3, nowadays, the cost of network promotion is not low or even higher than that of offline, so online is no longer the perfect haven for physical retailing.

4, now bonded mode is in place, many stores can not provide complete merchandise.

5, online sales are not as good as offline, online discount sales at best are selling at a loss, but the sales promotion brought by the line is a lot of success, and these points also decide that the import cross-border electricity supplier must make O2O in the future. O2O is the way to cross border competition.

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What kind of development mode is O2O suitable for?

Understand the development prospects of cross-border O2O, for

It may not be difficult for many enterprises, but it is difficult to choose a suitable mode for cross border O2O development.

There are many models of O2O. There are at least four kinds of business models: online to offline, offline to online, online to offline to to, and offline, to, and so on.

In such a complex classification, it is necessary to choose a pattern suitable for its own development.

Wu Yuening believes that in the process of doing entity store O2O, first of all, it is based on the essence of business, first of all, it is a store, followed by its O2O mode.

We should pay attention to the essence of the entity: people, shops, goods! People should be reliable, store location is better, decoration should be OK, and goods cost performance is better.

So even if there is no Internet intervention, it can be profitable, but after the intervention of the Internet, the profitability and sustainability of this store have been greatly improved. This is an upgrade.

It is not much easier to run a physical store than to do an electric business.

The turnover rate of commodities is even higher. The cost of opening a shop is assessed before the landing.

Chen Qinfeng believes that the value of stores is mainly experience, service, drainage and sales.

For the customers, the relative convenience will change with the change of location.

There will be only two stores in the future. They are warehouses and community stores with experience.

The advantage of storage shops is that they are large, rich in products, convenient for parking, suitable for families to have a certain amount of purchases. The advantages of community stores are mainly convenient and close to consumers. Therefore, cross border O2O experience shops are definitely required for site selection.

The purpose of cross border O2O mode is not just to drain offline customers to the Internet, but this is only one point.

The offline customers are introduced to the Internet just to make consumers not to shop, but also to follow suit, increase repeat consumption rate and enhance online word-of-mouth.

However, it is also necessary to guide online customers to stores regularly. This will enhance customer experience, enhance customer relationship and generate more joint sales.

Therefore, discount promotions sometimes choose to do on line, in order to experience, and choose online is to increase online traffic and APP installed capacity, no matter how it is, online and offline integration is essential.

At the same time, Chen Qinfeng also believes that whether online to offline, offline to online, or online to offline and online, the root of the problem is the integration of online and offline.

The fusion is mainly embodied in three aspects: warehousing, service, and full channel (Sales).

At the very beginning, the fusion of O2O was just the integration of warehousing and services.

In recent years, with the development of mobile, the integration of all channels has been gradually accelerated, and the current cross-border e-commerce is different from the traditional cross-border e-commerce.

Today's cross-border electricity supplier is no longer the same as that year.

Now cross-border electricity providers have gradually solved the following problems:

First, the layout of the whole channel has been realized, that is, to achieve the layout of PC, mobile terminals and store terminals. For example, laying a shopping mall in a store can not explain that the problem has been solved online and offline, as it also needs to solve the problem of store or shopping guide to promote and solve the problem of store and shopping guide.

Two, to achieve full link access, to achieve the end of the supply chain data mastery of the terminal, while guiding these terminal retail operations, reduce store inventory, accelerate inventory turnover, and achieve the perfect combination of the entire link.

Three, to achieve a combination of mobile marketing and stores, through various ways, such as links with old customers, upgrading conversion rate, establishing links with new customers, promoting sales, recruiting large quantities of part-time shopping guides based on stores, providing full-time guidance and promoting sales performance through joint marketing.

Based on the above, we can understand that the most suitable mode is to get through B2B and B2C, to realize B2B2C, to master terminal customer data, to cooperate with merchandise inventory, to reduce store purchase pressure, to enrich store goods category, to speed up inventory turnover, and to guide business sales.

Development trend of cross border O2O in 2016

In view of the choice and development trend of cross-border O2O in 2016, Chen Qinfeng believes that in 2016, cross border O2O will undoubtedly rise to a higher level, and more people will join the trillions market.

Business enterprises will also be polarized, including powerful businesses and unknown Pathfinder.

For them, this business outlet is a rare opportunity for development and entrepreneurship.

In addition, in terms of policy, the 2016 policy will also be clearer, and entrepreneurs will also tend to be rational.

Above all, 2016 will surely have more people to join in the new business outlet.

But the pig on the draught is bound to fall off when someone takes off, and there will be a group of enterprises with poor operational capacity to withdraw from the draught.

For cross-border electric business enterprises, whether O2O is a draught or a sinkhole, is it possible to let pigs fly up, or let traders fall to pieces? The ultimate test is the strength of the enterprises themselves.

It is the draught and the wings that go up by the wind.