Beijing Now Has Nearly 20 Cross Border Experience Stores With Different Brands.

The comprehensive pilot policy of service industry will continue to promote cross-border electricity supplier development.

1-2 months of this year,

The total import value of individual direct purchase is 96 thousand yuan, the value of goods is nearly 26 million yuan, and the monthly average growth is 200%.

At present, Beijing has formed three types of business models, including O2O direct purchase experience, platform in the platform and cross-border electricity supplier comprehensive service enterprise.

Under the background of shared economy, the Beijing Commercial Daily reporter learned that at present, there are Guangdong FTA experience stores on the ground floor of Wangfujing department store, and Tianjin free trade zone experience shop in Zi and Shun mall, and Tianzhu comprehensive protection zone experience shop in Fangshan Hua Guan supermarket.

In the O2O direct shopping experience of cross border electricity providers, the Linde Group, poly Australia products, duty-free industries on the day, and Cheng Shang network rely on Tianzhu comprehensive protection area to create a special experience shop with bonded bonded goods, direct purchase and import, bonded tax exemption and integrated operation, and domestic bonded exhibition combined with community service.

At present, Beijing has formed "small stupid bird" and other docking well-known overseas brand e-commerce platform and mainstream marketing channels, for export electricity suppliers and consumers to build "platform platform", can export enterprises in 45 overseas countries 75 sites simultaneously release the same commodity information.

In terms of cross-border electricity supplier integrated service platform, Beijing electric business enterprises also have more attempts. Dunhuang network relies on platform operation experience and seller resources to build cross border e-commerce integrated service platform; the international post office plays the advantage of postal resources and postal logistics main channel, and builds cross border electricity supplier logistics integrated service platform;

It is understood that the Beijing Municipal Commerce Commission, Beijing customs, Beijing state inspection, Tianzhu comprehensive protection area management committee and other departments will continue to deepen cross-border electricity supplier development initiatives to strengthen cross-border.

O2O direct purchase experience store to enter the city, enter the business circle and other policy support and guidance.

There are more business enterprises stationed in Beijing. Beijing will increase the training of e-commerce enterprises this year.

Hundreds of billions of projects, cultivate 5-10 hundred billion yuan, cultivate tens of billions of enterprises.

In the German goods display shop in Tianzhu comprehensive protection area, Beijing Commercial Daily reporter saw dozens of popular German brands such as Rimowa, Brita, Blueair and so on.

However, because Beijing is not a pilot city for cross-border e-commerce, many policies have not been opened up, and eventually the sale of goods has been affected.

Take the Rimowa 30 inch Cardan green pull rod box as an example, the price is 2904 yuan, the customs duty is 290.4 yuan, and the shipping cost is 570 yuan.

In the adjacent poly Australian shop, there are also displays of consumers' favorite Blackmores and German milk powder products. The relevant personnel said that the competitive advantage at the price level is not obvious.

Beijing Business Daily reporter noted that compared with Xiaohong book, NetEase and other cross-border e-commerce sites selling about 70-90 yuan of German milk powder, the price of the store is 100 yuan.

Some consumers who have self driving ability take the Tianjin bonded area as the priority choice. The goods in Tianjin bonded area are more abundant, and because of the stocking policy, they are basically in stock and can be purchased at the scene.

It is worth noting that although the traditional Shang Chao started relatively late on cross-border import commodities, it accumulated excellent procurement capabilities, and they were also entering the cross-border commodity market.

Foreign supermarkets such as WAL-MART and Carrefour rely on existing foreign resources, and they can easily import goods in commercial super channels.

Local supermarkets such as Wuming and Yonghui are also stepping up the supply of imported goods, and the proportion of imports is increasing.

In contrast, cross border experience stores are still inferior to traditional business super stores in terms of number of stores and consumers, and need to work harder on customer experience and products.