2016 China Textile Entrepreneurs Forum Big Cafe To Answer

On March 17th at 10 a.m., at the M1 conference room of hall 2, Shanghai National Convention and Exhibition Center, 2016 Chinese textile entrepreneurs forum was held successfully. The theme is "the supply side of cohesive home textile, driving the new trend of intelligence". It is sponsored by the China Household Textile Industry Association, the China Textile Industry Federation media center, the China Textile Magazine Agency, and the Ningbo St. Ruisi Industrial Automation Co., Ltd., which is hosted by Hangzhou TV station Yang Song.

2016 the guest of the Chinese textile entrepreneurs forum is invited by Zhu Xiaohong, vice president and Secretary General of China Textile Association, Mr. Ling Lanfang, chairman of silk road group; Yuan Feng, chairman of Ningbo sunrise Industrial Automation Co., Ltd.

The supply side is a more popular term nowadays. What is the impact of the supply side policy on Chinese textile entrepreneurs and Chinese textile entrepreneurs? How will the supply side reform of the home textile industry be implemented? How will the channel innovation be further implemented? Whether it is the pformation of the product nature or the exploration of the business mode and channel, in addition to facing the current situation and embracing the future, what are the domestic textile enterprises must do?

Yang Jinchun, vice president of China Textile Association

There are many opportunities for children's clothing development, many opportunities, and large variables.

China's children's clothing market is a new blue ocean in the whole garment industry. It can not be regarded as the last cake, or at least a cake that is expected to grow at a high speed.

Such a subdivision industry has broken through the wave of the 140 billion mark in 2014. By the year 2015, children under 14 years of age in China should have exceeded 300 million, the clothing products and clothing products of infants and the related consumption volume. The total market capacity should be 200 billion yuan, which can be said that the market space is extremely broad.

In addition, in the past two years, with the rapid development of the macro-economy in the past few years, with the improvement of the purchasing power of consumers, including the construction of the 421 pattern of Chinese families, the situation of a parent, four elderly people and a child, the whole consumption power is increasing rapidly, especially in the children's clothing industry.

Last year's children's wear forum in Humen, at that time, said that we could look forward to the policy of opening the second child. Now this policy has come to the ground. I believe we can imagine more space in the future. It may not be a second child, but it may also be fully liberalized, because China's demographic dividend has a certain supporting role for the whole economy and social development.

Therefore, under this big macroeconomic policy, children's clothing will have more room for development in the future.

The new consumer groups after 80 and 90 have become the main consumers of pregnant and infant. They also become father and mother. Now they buy their children's clothes for their children. These people's perception of aesthetic pursuit, brand trust and consumption pattern are different from the past.

So in the process of children's clothing development, there are plenty of space, many opportunities, and large variables.

According to the relevant statistics of the National Bureau of statistics, in the past three years, the clothing industry still encountered some market bottlenecks, but children's clothing still maintained an average growth rate of more than 25%. However, the overall growth of garment industry is not so fast in other aspects. Especially in January this year, the latest data is still in negative growth. Of course, the objective evaluation is based on economic laws. This is not necessarily a bad thing.

Some of the problems in children's clothing industry, including production and testing, are also the teachers of Wang Jianping when I was testing. Today, he can be said to be the leading test expert in China. He will share some experiences with you today. I believe there are many new situations to be faced in children's clothing testing.

At the same time, we need colleagues to work hard to protect this industry. The milk powder industry is now miserable. When an industry loses trust, it is extremely difficult for you to save it. Chinese parents now only have a little money to go abroad to buy, and they are not willing to buy domestic milk powder. I believe children's clothing is the same. We should protect the market together. Once the reputation of children's clothing is damaged, everyone will be damaged. When we become the next milk powder industry, everything is late, so this industry needs to protect together.

At present, many foreign brands are also infiltrating into China. Because the Chinese market is too big, many foreign brands that do not make children's clothing have begun to promote children's clothing in China. This competition is getting worse. All children's wear industry colleagues should make joint efforts to make Chinese private brand children's clothes better, especially those like balbara.

Wang Jianping, general manager of Tianxiang group Shanghai Tianxiang medical laboratory Co., Ltd.

Green consumption has become the trend of consumption.

3.15, the AQSIQ mentioned the children's clothing products imported from last year to this year, and found some problems through the statutory sampling inspection, which is relatively rare in the middle of 3.15 years. Why do we care about children's clothing? The policy of the only child for more than 30 years has made our attention to children far more than what we should pay attention to. Especially at our age, we are now opening the second child. We are too late. We have only one child. For us, the risk is too great. Our concern for children is, to a certain extent, far greater than our concern. This is a relatively objective environment.

Quality, what is the difference between what we know and what is actually happening? From two aspects, one is the spot check from the domestic market, which is the quality supervision and spot check of children's clothing in the market from 2008 to now. In fact, the basis of spot checks in China is just 18401, a mandatory standard, a 5296.4 is the standard of labelling symbol, the third is the fiber content, these three things are absorbed, the main problems at present, I have listed the unqualified rate, from this we can see that the rate of nonconformities in 2014 is higher than others, and others are relatively stable, about 11%-12%, but what is the highest in the middle? At present, children's clothing

What is the biggest reason for the failure due to chemical safety? It is pH value. Just now, I was talking with President Yang. In fact, putting the pH value in the middle of the 18401 to conduct investigation, has been calling for unreasonable.

All of us buy clothes that will be washed and then washed. Once washed, we can solve them. But at present, because of the unqualified pH value, the impact on the whole industry is the biggest. So far, there is not any country or statute in the world, except that China has to check the pH value.

Qi Junhua, brand director of Barbara

How should an excellent brand be molded?

Now consumers are more fashionable, more international, consumers are younger, and the opening of the entire consumer environment makes consumers more open, and consumers' perceptions are different from those of the past. This is a big environment.

The impact of word of mouth is becoming more and more important. Word of mouth has always been an important dimension of brand clothing. It is actually a question of consumer trust. However, in today's environment, information is more diverse and more complex.

Second, today's social media also makes our communication more convenient. People trust the people you trust when you choose, so word of mouth is different in today's marketing environment.

The social scene is richer now.

In the past, when 70 mothers were choosing, the demand was very simple. The main function was to keep warm. Now there may be various occasions, different occasions, education, travel and sports. This kind of scene has led to the diversification of children's clothing needs, and diversification will affect the supply of all kinds of brand requirements, so that your positioning and the supply difference of products will come out. This is also a dimension we need to think about.

Now the consumer price is not that your price is cheap, he is willing to pay the price I want to pay, what kind of products I am willing to pay, this change is more obvious, more obvious than in the past.

So the price perception in your mind is reflected in the distribution and supply of products.

Concerned about practical consumption, you may be surprised that after 90's attention to practical consumption, there is a new understanding, that is, we must find the products he wants, the products he wants, consumers are more opinionated, and have their own recognition and recognition, which is both a challenge and a brand upgrade for the brand.

In the process of brand building, we must pay attention to the influence of the community on the whole marketing.

Zhang Jiayong, marketing director, Shanghai Toyama Precision Machinery Technology Co., Ltd.

Wisdom, pragmatism and foresight

Over the past 30 years since the reform and opening up, there are some problems in the textile and garment industry.

For 19 consecutive years, textile and clothing exports ranked first in the world, making 1/3 clothing in the world, but still far away from the target power. We are big countries, but we are not powerful countries. This is a very realistic problem before all our colleagues.

Speaking of the world factory, this is also seen in all kinds of literature. It is said that China is the world factory, whether it is textile, clothing or electronics, or other processing industries. It is the world factory.

Indeed, the label of the world factory, let us not talk about whether it is commendatory or derogatory, because the United States, Japan and Britain are once the world's factories, and the concept of the world factory and our world factory may be different from what is now.

Our survey found that the world factory in the United States and Japan had only about 5% dependence on foreign technology, and now China's world factory's role playing process, our dependence on foreign technology is more than 50%, which is a very real problem.

Many of our enterprises lack brand, lack of design and lack of core technology.

This is also a very practical problem for the processing enterprises in front of us. Of course, we are very pleased to see that brands like Barbara, which can make us feel very proud, have blossomed on the whole market stage.

When visiting many customers, domestic brands often feel that there is still a strong inertia in the choice of international brands. Indeed, during the whole development process, the international brand represents a certain stage of the core technology of sewing equipment in the world. Through the efforts of these years, the domestic brands, on top of some patent technologies, we have even walked ahead of the international brands. And now the entire manufacturing level, China has made more than 70% sewing machines, sewing equipment more than 70%, all of which are made in China, homogenization is a very common phenomenon.

We would like to ask if we need to import the brand on the selection of the society. Let's take a look at the forward-looking information, for example, the computer sewing machine. In the previous promo, we can see that 4-6 can help the factory to recover the cost, and our industrial robot arm soft fabric automatic pick and place technology is not available in Japan and the United States. It is also a technology pioneered by Toyama.

2016 after the end of the China Textile Entrepreneurs Forum