CHIC2016 Ended Yesterday, Making Men'S Clothing The Focus.

In March 16th,

2016 (spring) was unveiled at the National Convention and Exhibition Center (Shanghai).

It is understood that the exhibition area of 100000 square meters, gathered from China, France, Germany, Italy, Turkey and other 20 countries and regions of 1177 enterprises, more than 1300 brands exhibitors.

According to the data provided by the organizers, as of press release, the number of visitors was over 88000.

Yesterday, after the CHIC2016 exhibition, the exhibition area gathered many high-quality men's clothing at home and abroad, as well as famous brands with distinctive bright spots.

In addition to positioning young business men's clothing, the exhibition brand also contains Chinese style Tang costume, and the customized men's wear brand has attracted a lot of attention.

With the continuous upgrading of consumer demand, men's clothing brand innovation and change.

Many garment enterprises have broken through the homogeneity version and design ideas, and men's clothing enterprises have increased their customized businesses.

Reporters at the exhibition site, including the red collar group, Dayang group and many other strength of men's clothing business custom business has been widely concerned, Aru gaw, poly cutting and other custom brand exhibits also showed a different style of men's clothing.

Dayang group opened the "Yang Yang customizing" China strategy in yesterday's press conference, hoping to help domestic clothing brands and customized stores to realize professional, intelligent and personalized customized business development through integrating high-quality resources and development experience.

The news conference attracted many people in the industry. This shows that men's custom business is hot in the field of clothing.

It happens that there is a similar case,

The magic factory C2M (user to factory) mode also opens up new ideas for customized business development.

It is understood that the group is pushing a mobile phone called "magic factory" APP.

The APP can facilitate consumers to choose the details of fabrics, buttons and chest bags, and design a suit that suits itself and suits itself.

"I have been focusing on the research of traditional handicrafts and Internet technology, and I hope to achieve the ultimate goal of advanced customized products."

The design and tailoring of men's clothing must be excellent in quality, and customized products can better meet the needs of consumers.

It is understood that JORCAI (poly cutting) is a professional menswear advanced custom brand, followed by the red band stereo training tailoring, single single edition, tailored, using adhesive lining, semi wool lining, all wool liners of various production workers.

The main products are tailored suits, coats and shirts for high-end customers, and high-end dresses and fashionable suits for fashion personalities.

In addition, the commercial men's clothing for young people is also active, such as wolfwolves, showing the wolf culture theme series that locates the fashion trend. The series has participated in the 2015 Milan fashion week and has attracted widespread attention.

There are more and more cases of China's brand participation in the CHIC platform. After the CHIC2015 spring exhibition, Hunan Zhongfu Shang Ding, the main Chinese style shirt, is no longer exhibiting the brand. In addition, the brand of Lai Long Tang and Gu curtain spring also appeared on CHIC for the first time.

In this exhibition, not only

The product positioning is more distinct and subdivided, and it is more flexible for the operation mode.

Reporters at the exhibition site learned that Shan Shan Men's wear brings a new fashion, super price series - "Shanshan".

The newly positioned "Shanshan" series has a completely new look from customer orientation to image presentation.

Its way of joining is in the form of financial investment, investors do not participate in the operation of stores, and ensure the quality of chain stores.

"Fully managed, zero inventory, high return" mode provides a one-stop profit solution for franchisees, and has attracted more attention from franchisees.

"Up to now," Shanshan "has opened more than 10 stores in Ningbo, Quzhou, Suzhou and Fuyang.

In the future, the "Shanshan" new experience store will also land in Chengdu, Lishui, Taizhou and other places. It plans to open more than 150 stores in 2016, and will bloom in Zhejiang, South of Jiangsu and southwest China.

Shan Shan Men's clothing related person in charge introduces.

With the increasing demand for personalization, fashion and diversified products, men's clothing enterprises are constantly adjusting the design and positioning of products to cater for the needs of the market.

Pass through

It is not hard to see that customized businesses and products focused on differentiation can win more market recognition, have greater potential for excavation, and also have greater value.