La Natsu Bell Plan Business Expansion IPO Is Expected

The weak market in 2015 has become a "cold winter" for many enterprises, but there are still some enterprises that will perform well.

For example, La Natsu Bell, a brand from Shanghai, released a 2015 year financial report, showing strong growth momentum.

It is reported that in fiscal year 2015,

Revenue exceeded 9 billion yuan, with an accurate figure of 9 billion 95 million 700 thousand yuan, an increase of 16.4% over the same period last year. This is actually an excellent performance in the case of a sluggish retail business, while the net profit in the period was 615 million 300 thousand yuan, a 22.2% increase.

Although in 2015, La Natsu Bell passed.

Many brands were introduced, but La Natsu Bell and

It is still the main source of revenue for the group. In the 2015 fiscal year, two brands accounted for 32.3% and 27.1% respectively.

In 2015, the good news of La summer bell also increased the hope of group IPO listing.

The group said that despite continued strategic expansion and new brand investment matters, it is likely to continue to promote the listing of A shares.

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La Natsu Bell recently announced that the company purchased 16 million yuan for Guangzhou Xi Chen clothing and owns 80% of the latter.

According to La Natsu Bell, the acquisition is mainly about the mature operation experience and influence of Xi Chen in the high-end women's clothing. The team has several successful entrepreneurial experiences, and has worked as a founding team for a famous fast fashion Brand Company, with strong product research and development capabilities.

After the team is brought to La Natsu Bell, the two sides will soon introduce the new high-end brand "Siastella", which is characterized by its modern style, feminine art and refined taste.

This is La Natsu Bell's first acquisition this year. In 2015, La Natsu Bell bought 4 clothing Brand Company, including seven grid, Jack Walker and so on.

It is reported that the new brand "Siastella" will be officially launched in August this year, and the unit price will be several thousand yuan.

La Natsu Bell women's clothing brand fast fashion brand high-end women's clothing began in 2001, La Natsu Bell has always been the main mode of brand hosting. Considering that most brands develop to 7 billion or 8 billion scale, it is very difficult to recover the dealer's stores, which will reduce the growth space. La Natsu Bell began to turn direct from 2007, and did not turn back to the whole battalion until 2010.

Up till now, La Natsu Bell has reached 7893 stores.

Thanks to the main driving force of the seven grid team, La Natsu Bell has also made breakthroughs in online development in recent years.

According to the recent earnings report released by La Natsu Bell, as of December 31, 2015, the group's revenue was 9 billion 96 million yuan, an increase of 16.4% over the same period last year. The growth of group revenue was mainly due to the expansion of the retail network and the rapid growth of online platform revenue.

In 2015, double 11, La Natsu Bell online sales reached 203 million 800 thousand yuan, offline sales amounted to 138 million yuan, with a total sales volume of more than 340 million yuan.

On the same day, La Natsu Bell ranked 3456433 in Tmall's flagship store, ranking third in women's clothing.