Adidas NMD Has Been Mad For Two Days. What Is Nike Doing?
These two days, whether they usually like to wear sneakers or not, do not wear sneakers. They are all being snapped up by Adidas.
When the world's second biggest sports brands are busy comforting consumers who do not buy NMD, its biggest competitor, Nike, the world's largest sports brand, is not idle.
Nike launched a new Anti-Clog Traction anti mud football soles technology.
In the afternoon of March 16th, the United States held a 4 year Innovation Conference in New York post office in the United States. At this conference, Nike launched a total of 11 new products, including Nike Anti-Clog Traction, a polymer that prevents mud from blocking the soles of shoes. This can effectively solve the problem of increasing the weight of shoes by footballing mud from soccer players; Nike HyperAdapt 1.0, namely automatic belt sports shoes, and new Nike+ App. The new Nike App is also available.
The release of automatic Nike HyperAdapt 1 has attracted wide attention.
The prototype of Nike HyperAdapt 1.0 came from a Nike science fiction movie "back to the future 2", which was able to automatically latch up shoelaces in 1989.
In July 2008, Nike limited 350 sets of "Air McFly" which had similar appearance but needed to shoelace shoelaces manually.
Now that the release of Nike HyperAdapt 1 has really changed the concept shoes of 27 years ago to reality, Nike said it has taken 10 years to develop these shoes.
According to Nike, the design of Nike HyperAdapt 1 combines the deep research results of digital, electronic engineering and mechanical engineering.
Through the induction chip of the sole, Nike HyperAdapt 1 can realize the automatic lacing, and at the same time, through the two buttons on the upper, the tightness of the shoelace can be adjusted.
Nike said The Nike HyperAdapt 1 was just
Nike
One of many products in the era of personalized sports performance.
HyperAdapt 1.0 is equipped with a row of small motors on the sides of the shoelace on the sides of the general sports shoes, and the sensors with the sole are powered by batteries.
The sensor will record the weight, foot position and center of gravity (front and back foot) of the wearer.
The battery pack is located on the soles of the shoe and can be luminous. It needs to be recharged every two weeks.
HyperAdapt 1 is equipped with a row of small motors on the sides of the shoe lace on the sides of the general sports shoes, and the sensors with the soles are supplied by batteries.
The sensor will record the weight, foot position and center of gravity (front and back foot) of the wearer.
The battery pack is located on the sole and can emit light.
According to us technology website The Verge, HyperAdapt 1.0 will be sold to Nike+ members this year. Each member will purchase one pair, and will launch three color schemes. But Nike did not disclose the specific price of these shoes.
In recent years, Nike+ App, a sports enthusiast gathered by Nike, will launch a new version in June this year.
In addition to running and training clubs, the new Nike+ will be linked to all digital products, including allowing a basketball player to choose Kyrie 2 sneakers that match the color of his jersey.
Compared with Nike's interest in promoting its innovation in the professional field around sports, Adidas has been widely disseminated through its skillful marketing in fashion sports.
In recent years, Adidas has successfully operated several explosive shoes through cooperation with fashion circles. In addition to the NMD launched last year, the YEEZY Boost series that is working with the American star Kanye West is also "hard to find one shoe". The little white shoe Stan Smith has been fermented from star circles to "street money".
These three shoes belong to Adidas's Adidas Originals sports classic series leisure sports brand.
In China, the brand and NEO, a leisure sports brand targeted at younger consumers, contributed nearly 30% of Adidas's revenue last year.
Ultra Boost running shoes.
In March 4th
Adidas
Gao Jiali, managing director of Greater China in the Greater China region, admits that the past few years have been catching market opportunities for sports and fashion.
Although there is still a large market in sports and leisure areas, the industry now agrees that the future professional sports market will have more room for development.
When the surging journalist asked Gao Jiali how to view this view, he raised his Ultra Boost running shoes on his feet, showing that Adidas also had a burst in professional sports.
Boost soles technology is now being used.
NMD running shoes
Adidas has also earned enough attention and topics.
- Related reading
Adidas NMD Series Is Comparable To Apple'S New Product And Sold Out In 38 Minutes.
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