Zalando Is Testing Deliveries Directly From Retail Outlets To Consumers.

Report: according to TFL, last Friday, Europe's largest online

The retailer Zalando is testing delivery directly from the retail store to consumers, so that consumers can receive the goods on the day of purchase.

This is a new fashion retailing experience that the company is exploring to take advantage of Amazon and UK online.

Retailers such as ASOS are among the most popular in the fashion market.

The online fashion retailer Zalando's business test includes a partnership with German express Liefery in Cologne, which started the day delivery service in Berlin, Germany, and ensured that consumers could return goods more easily.

After shopping from the website, the online fashion retailer tests directly from the retail store without having to go through the Zalando warehouse, which will speed up the scheduling time and enhance the stock reserve capacity.

Christoph Lange, vice president of Brand Solution, participated in the activities of the Zalando headquarters in Berlin. The company has launched a direct delivery pilot project at the Alexa shop in the city to ensure that consumers can receive goods on the day of purchase, and that the long-term inventory will help reduce the cost of logistics.

However, Jan Wilmking, senior vice president of Zalando, said the concept is still in its early stage because European retailers' inventory systems are very fragmented.

Zalando hopes to eventually accept the 5% share of the dispersed European fashion market, which is currently about 1%.

The company is investing in new technologies to help brands build flagship stores on their websites and make purchasing strategies through analyzing customer data.

This year, in order to increase consumer shopping experience, the company plans to increase total expenditure to 200 million euros (about 226 million US dollars), compared with 70 million euros last year.

In addition, the company is also conducting a pilot project in Amsterdam. Local consumers can only deliver products on the Zalando through mobile phones. Other applications being explored include the one click purchase function on social media APP.