Discuss The Composition Of Brand Clothing Cost.

A few days ago, in the face of the third increase in the cost of dyeing in Shaoxing, a netizen exclaimed: I have the ability to dye up the price so that I can't wear clothes. In the face of such comments, I want to say: To young, too simple, naive (child, you are still too young and naive).

So today, let's talk about it. clothing The composition of the cost will give the self and the net friend a solution.

　　 Brand apparel retail cost structure

At present, brand Clothing from Fabric In the hands of consumers, they basically experienced three stages: clothing, wholesale and retail, and prices correspondingly formed the corresponding garment factory price, wholesale price and retail price.

Through the chart analysis above, we can see clearly that the fabric cost reaches only 9.15% of the total cost, and the cost of garment manufacturing is only 38.87%. That is to say, the cost of clothing is far more than the clothes we see, and there is still a lot of hidden costs behind it. So when you go shopping in the future, don't say, "the cost of clothes is not much, so it's so expensive." And so on.

At the same time, we also asked the netizen if the dye could rise to the point where we could not afford to buy clothes. The proportion of dye cost in fabric cost is relatively high, nearly 20%, but for retail cost, less than 2%, so the dye up is a very painful thing for the manufacturers, but the impact on the price of the whole clothing is very small, so the probability of dye up to the people can not afford to buy clothes is relatively small.

　　 Retail price of brand clothing

Let's talk about the pricing strategy of brand clothing. The proportion of garment factory price in retail price is about 35%, and if it is changed to a famous brand, this ratio will be lower, accounting for about 20% of the retail price. If the so-called "world famous brand" can be even lower than 10% or 5%, that is to say, the higher the popularity of the brand, the stronger the ability to overtake the price, the less the tangible cost will affect it.

The premise of all this is brand building. The famous brand clothing companies have accumulated rich intangible assets through the benign operation in the past, including high visibility, reasonable business philosophy, popular corporate culture, loyal consumer advocates, high credibility and good image. All these factors can enhance the retail price of brand products. When the factory price is roughly the same, the increase of retail price means that there is more room for retail profits. This is the reason why we see these phenomena everyday. For example, the famous brand clothing companies have ample funds to expand the retail network; used for advertising and other promotional activities; for brand culture construction; for strengthening customer relations; for product and external image renewal and maintenance. It is not easy for us to notice that, for example, the famous brand clothing companies have sufficient funds for the strict internal operation and management system construction, the rationalization maintenance of the management system and so on, and of course, there are also huge profits for each quarter.

This has also complied with the requirements of the "supply side reform" put forward by the central financial and economic leading group. At present, China has entered a moderately high income level country, and the demand has undergone a new upgrading. Only when the industrial structure is followed up, the modern service industry and the high-end manufacturing industry accelerate development, and meanwhile, the serious excess industries can be cleared up to form a new core competitiveness. Starting from the supply side of production, we will create a new driving force for economic development.