Guangdong Apparel Industry: "Internet +" And "Mass Customization" Meet New Opportunities For Development

As report goes,

Rely on "in recent years"

"And" mass customization "and other new business models, once again usher in development opportunities, last year

Clothing products nearly $40 billion, accounting for 1/5 of the country.

Company owner: after we buy all the clothes, we do not need models. We can directly drive and control the data, and we can buy them directly.

In a white horse clothing city in Guangzhou, a clothing company owner is displaying a mass customized APP with his mobile phone.

Custom menswear shirts on its APP are even lower than those sold in many physical stores. Previously custom-made costumes have begun to enter the homes of ordinary people through the Internet.

Livy, garment director of Evo, said that mass customization is sprouting up in Guangdong garment industry, and its corresponding intelligent manufacturing has also entered the process of technological pformation of garment enterprises.

Livy: in the process of production automation, the efficiency can be greatly improved. Before the production cycle will be 20 or 30 days, the production cycle can be reduced to 3-5 days, and even within 3 days, a set of orders can be sent to the customers.

According to the data released by the Guangdong garment industry association, in 2015 1-12, garment enterprises in the above scale of Guangdong province had completed 6 billion 585 million garment production, accounting for 21.36% of the total national total, an increase of 2.47% compared with the same period last year; the export trend rose, and the export garments and accessories of the province increased by 39 billion 974 million US dollars, an increase of 9.09% compared with the same period last year. Guangdong textile and garment industry actually completed 75 billion 775 million yuan investment last year, an increase of nearly 30% over the same period last year.

Deng Guojian, vice president of Guangdong apparel and apparel industry association, said that "Internet +" has brought opportunities to the clothing industry. It used to be asymmetric information about consumption, not knowing what was in fashion or what products appeared in all parts of the world, but now we can open cell phones and understand everything, and consumers' right to decide on this product and preferences is quite huge.