How Does Prada View The Changes In The Fashion Industry?

30 years ago, Miuccia Prada was in a reluctant mood to take over the fashion house handed down by his grandfather. But now, this rebellion is probably pformed into another emotion.

The new handbag has been designed in 1985. To release garments to launch Miu Miu to expand the US market, Miuccia has been implementing the commitment to the family business step by step, and has done a good job.

Nowadays, the fashion industry is in a confused and searching node. We saw a lot of ways of pushing down the past in New York.

But as a descending from generation to generation

Prada in Italy, a traditional fashion capital, may be struggling. This is not only related to "can we change", but also a question of "do not want to".

In a recent interview with the women's wear daily, people saw a Prada who was more willing to stick to tradition.

This is reflected in brand design, show and sales mode.

In design, Prada has worn women's clothing and men's clothing on the same theme for a long time. This has been the most commendable feature of Prada, and it also highlights the brilliant position of Miuccia.

She puts men and women under the same theme but does not collide with each other. But you rarely see her exaggerated design ideas, because she says she still prefers classics.

Compared with London's avant-garde and political sensitivity, Prada adheres to the aesthetic orientation of artistic civilization of Italy.

In an interview with the women's wear daily, Miuccia said, "I am interested in changes that are not too radical, too striking and politicized.

Politics and

There is a significant correlation, but I do not like this, nor do I like to put on slogans such as "war" and so on.

That's too serious.

Fashion is the best thing to do. It's a subtle spirit. "

Although men's and women's clothing can be matched in design, Miuccia still doesn't want to put the two on the same T platform like Burberry, though this idea was raised by her husband a year ago.

Finally, she vetoed, "some people complain that there are too many women in the men's show, which makes people's minds unable to concentrate."

But for the most popular concept of "show buying", Miuccia thinks a lot, but it seems too hard to make a decision. In order to ensure that six months later, people still feel fresh about luxury goods.

In the fashion week of Milan in February, she exhibited only a small number of bags. "Waiting for six months", which makes creativity dangerous, unless you do not communicate with people, but this is also against the trend.

Everyone should be silent for four months (2 months for cloth and 2 months for production), from producers to buyers to journalists. I still don't understand how this works.

"

In today's information pparent world, designers seem to be pushed back, and they dare not make a clean breast of it again in fashion week.

This is also a common phenomenon in the fashion industry of Italy and France. They are not as enthusiastic about reform as the United States, but they are not entirely opposed to it. They only lengthen the time for ponder.

For Prada, such an old brand, there are too many things to understand. "

I was puzzled that some meaningless ones were successful.

"Miuccia said," I need to think about it, early spring, early autumn and so on.

We have to integrate.

The world must also consider that race, religion and the world are becoming more and more complex. Some places can't show their legs. China's size should be small, Germany must be bigger, and the United States can't show its nipples. People can't just have a superficial understanding of this, but these are also interesting places.