The Fuzhou Strait Convention And Exhibition Center Has Welcomed The First Fujian E-Commerce Conference.

In March 28th, at the Fuzhou Strait Convention and Exhibition Center, the first Fujian e-commerce conference with the theme of "new electricity supplier, new engine and new Fujian" was held. It will gather e-commerce industry leaders, well-known e-commerce enterprises and industry experts and scholars to collude with the development of e-commerce, explore the strategic choice of Fujian's e-commerce development in the new stage and new opportunities, and expect nearly 1000 people to attend the conference.

21, Alibaba group 2016 fiscal year (April 1, 2015 March 21st March 21st) electricity supplier turnover (GMV) exceeded 3 trillion yuan, jumped to become the world's largest retail platform.

Behind this historical moment, e-commerce in Fujian has contributed a lot to the volume of pactions.

Data show that in fiscal year 2016, Fujian's trading volume in the Ali Department ranked only sixth in Zhejiang, Guangdong, Shanghai, Beijing and Jiangsu provinces after becoming the ten largest electricity supplier in the country.

The E-Commerce Association of Fujian province said that in 2015, the volume of e-commerce pactions in the country was 711 billion 600 million yuan, up 42.6% over the same period last year.

Fujian has become one of the three largest manufacturing bases in China. The number of national e-commerce demonstration bases ranks fourth in the country, and the county's e-commerce development index ranks third in the country. The number of e-commerce business in the top 100 counties ranks second in the country.

In recent years, Putian, Jinjiang, Shishi and other places in the province's business development is booming.

Each district has also formed a local characteristic electricity supplier industrial belt. Among them, Putian electric business mainly relies on shoes, and Jinjiang electric business is mainly for mother and infant products and shoes and clothing.

The electricity supplier conference will be attended by the representatives of the enterprises in the provinces and municipalities.

Yesterday, the southeast express reporter learned from the Putian Business Bureau, the Jinjiang Municipal Bureau of Commerce, Shishi Electric Association.

Development status and future planning.

Shishi electricity supplier

Enterprises and individual online stores exceed 3 million counties nationwide, and the penetration rate of online shopping ranks second.

There are more than 3 enterprises in Shishi and private shops. These enterprises and individual shops are mostly concentrated in the field of clothing.

Qiu Wanru, Deputy Secretary General of Shishi Electronic Commerce Association, said that nearly 70% of Shishi shoes and clothing industry and fabric industry have independent websites or online stores.

At the end of 2012, the e-commerce volume of Shishi exceeded 10 billion yuan. At the end of 2013, Shishi's e-commerce turnover exceeded 15 billion yuan, ranking the highest in the country's county-level cities.

In 2015, Taobao released the report on the development of county online shopping. Shishi ranked second in the penetration rate of online shopping in the county area of the whole country, only after Kunshan, Jiangsu, becoming the only county in Quanzhou.

"60% of all shoe and clothing products sold in the country are from Quanzhou."

According to Qiu Wanru, according to incomplete statistics, up to now, Quanzhou has more than 100 thousand Taobao stores, and over 70% enterprises in Quanzhou have already launched e-commerce. The total volume of e-commerce pactions is over 100 billion yuan, an increase of 60% over the same period last year.

Among them, Shishi men's clothing category ranked first in the sales share of Taobao, Tmall, Jingdong mall and other platforms, and at the same time occupied the leading position in the Quanzhou electricity supplier area.

"Shishi traditional enterprises have a good business foundation and can be upgraded to electricity suppliers in time according to market changes."

Qiu Wanru said that Shishi enterprises belong to the areas that test water business earlier in the country.

Many enterprises began to lead enterprises on the development path of e-commerce in 2004.

At that time, the electricity supplier was not familiar to everyone.

With the growing number of Shishi's electricity providers in recent years, we all embrace development.

In April 2013, the Hercynian (Shishi) e-commerce Industrial Park opened and opened. At present, more than 300 enterprises, including the relevant supporting enterprises, have become the most influential e-commerce and modern logistics industry bases in Fujian province and even in China.

In recent years, Shishi municipal Party committee and municipal government have attached great importance to information construction, invested about 1000000000 yuan to speed up the construction of information infrastructure, and effectively served the real economy with all kinds of public information service platforms. A modern communication network with leading technology and diversified services has been basically built, providing a complete network infrastructure for the construction of information consumption pilot cities, and forming an information consumption industry system including broadband services, communication and information, e-commerce, logistics, creativity, cloud computing and so on.

"Nowadays, the two modes of B2C and C2C of e-commerce are no longer able to meet the growing trend of the Internet. From the development trend, it is a brand new mode of e-commerce operation. The integration of B2C and C2C is the inevitable trend of the development of e-commerce in the future."

Qiu Wanru believes that, from the present point of view, people's professional requirements for various industries are getting higher and higher, B2C subdivision website, the general competition is relatively small, more easy to achieve success.

The vertical store in B2C will be a big development trend, especially for the network merchants and small and medium traditional enterprises attached to the third party platform, it is imminent to develop independent B2C and build their own independent online business city.

"At present, Shishi electric business is limited by the level of technological innovation and application, and the development of e-commerce is still at an initial stage."

Qiu Wan said frankly, with the expansion of the Internet, Shishi's e-commerce will face severe challenges.

She believes that e-commerce is an inevitable trend in the development of international trade. With the standardization and perfection of the international e-commerce environment, Shishi's e-commerce enterprises must go to the world. This is also the need to further expand foreign trade and economic cooperation, adapt to economic globalization and enhance the international competitiveness of enterprises.

Since personalization and specialization are the two major trends in the development of e-commerce, and each web site is always limited in terms of resources and the needs of customers are omnidirectional, cooperation of different types of websites in the form of strategic alliances will become an inevitable trend.

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Jinjiang electricity supplier

The third largest Taobao village cluster industry in the country is on the line to expand overseas market.

The number of county electric providers in our province ranked second in 2014, and has become the only rising star after Zhejiang.

Such arrogant achievement, Jinjiang electric business is indispensable.

With the perfect industrial chain and strong brand effect, e-commerce in Jinjiang is developing rapidly.

In 2015, Jinjiang's electricity supplier turnover exceeded 70 billion yuan, and the average daily delivery volume reached 330 thousand votes. It was awarded the "Fujian e-commerce demonstration city", "the Fujian rural e-commerce demonstration county", and ranked the top 30 in the national e-commerce bjia County, forming the third largest Taobao village cluster.

Guo Yin, deputy director of the business development promotion division of Jinjiang Municipal Bureau of Commerce, believes that the overall market sensitivity of the Jinjiang electricity supplier industry is high, and the enterprise is basically ahead of the government policy.

Jinjiang cross border electricity providers are favored by many traditional Jinjiang enterprises such as plum umbrella and nine herding king, because they are open to buyers, short in the order period, low in exchange rate risk, high in profit margins, low in brand internationalization, trial and error, and low in cost.

The success of these enterprises' overseas gold rush is driving large numbers of small and medium-sized enterprises to touch the net.

According to the relevant personage of Jinjiang Business Bureau, last year, Jinjiang, as the "famous city of shoes and clothing in China, leisure food", officially entered Alibaba's "China made" platform.

At present, Jinjiang shoes and clothing, mother and baby, food and other Jinjiang characteristic industrial clusters have already met the on-line conditions of the "China made platform". With the help of the "China made platform", Jinjiang's superior industries will be displayed online and give priority to marketing support such as Alibaba platform traffic slant.

The China made Jinjiang industrial belt is the first industrial belt of cooperation between Jinjiang and Alibaba.

Next, Jinjiang will also cooperate with Ali's cross-border e-commerce platform, such as fast selling, Ali international and so on.

In the near future, to strengthen

In addition, Jinjiang is also expanding its supporting facilities.

Jinjiang launched the first cross-border e-commerce theme Industrial Park in January - the construction and investment promotion of Jinjiang cross border electricity supplier Hongshan garden.

At present, the construction of the park has entered the stage of finishing. More than 80% of the total office area has been completed, and it is planned to open in May. It will become the first official Electric Power Industrial Park with the theme of cross-border electricity supplier in Quanzhou.

Wu Jiadan, general manager of Jinjiang red man Agel Ecommerce Ltd, said that Jinjiang's electric business started early, and it has developed very well earlier, with good industrial foundation and perfect production and supply chain. These conditions have brought some help to entrepreneurship.

"If the electricity supplier can have all the three conditions, namely storage conditions, cash flow conditions and talent conditions, enterprises will be swept away."

Mr. Huang, general manager of habebon bear limited, is very important for the development of the electricity supplier.

And young people's thinking is more active, dare to try, dare to challenge, he optimistic about the development of Jinjiang electric business.

Putian electricity supplier

Footwear industry accounted for 70% - 80% traditional manufacturing industry pformation and upgrading with the help of e-commerce platform

In recent years, e-commerce in Putian has vigorously launched projects such as Chinese manufacturing, cultural China and rural Taobao, and actively promoted the integration of e-commerce and the real economy. The number of business enterprises in the city has increased significantly, reaching more than 3800, with 300 thousand employees working directly and indirectly.

According to the data released by Ali Research Institute, the development index of e-commerce in Putian has risen to thirteenth in the national level cities; the e-commerce service index ranks twenty-ninth; and the Chinese Volkswagen business start-up city ranked ninth.

Now Putian's e-commerce industry mainly relies on shoes and clothing, mahogany crafts, gold and silver jewelry, medical equipment, agricultural and sideline products and other industries, of which shoes and clothing account for 70 to 80%.

At the same time, Putian also built vertical business platform around these industries. For example, Putian pharmaceutical trading network won the first A certificate of Internet drug paction qualification issued by the Seventeenth National Food and Drug Administration of China last year. Silver business platform "looking for silver net" and "buy Silver" also provided one-stop procurement and trading services for silver decoration industry, such as silver plate purchase, finished product procurement, jewelry packaging, silver decoration, etc., and the monthly turnover volume has exceeded 100 million yuan.

Wu Haiduan, deputy director of the Putian Municipal Bureau of Commerce, said that the biggest business team in Putian is the electric business of shoes and clothing. The municipal government has always encouraged self created brands, or imported excellent brands from home and abroad for distribution. At the peak, hundreds of independent brands have sprung up, and a number of excellent brands such as GUCCI Tianlun, Mo Lei Kou Lei, AU&MU, Jing Xi have sprung up.

Since the 80s of last century, Nike, Adidas, Puma and other internationally renowned sports brands have regarded Putian as a processing factory.

However, due to the impact of the economic crisis, with the rising price of raw materials and labor costs, and the reduction of orders, the production lines of these world-famous brand industries have shifted to Southeast Asia, and Putian shoe making enterprises are beginning to feel weak.

In order to find a way out, shoemaking enterprises use their advanced international production capacity and production level to start producing domestic products and create their own brands.

It takes time for a brand new brand to be accepted by the market.

Relying on Alibaba's "China Quality" platform, many independent brands in Putian have begun to pform to electric business.

Putian's "Internet + economy" has been greatly promoted, and the government has stepped up its crackdown and fundamentally solved the problem of fraud.

Now we create a brand with quality and win by quality.

At present, the number of shoe making employees in Putian has exceeded 200 thousand.

We use the standards that are superior to international standards to formulate standards for footwear industry in Putian. "

Jiang Zhixiong, vice mayor of Putian, told the southeast express reporter.

Jiang Zhixiong pointed out that, at present, the Putian municipal government is speeding up the formulation and implementation of the "Internet +" action plan, and actively developing new formats such as Internet finance, internet medical care and so on, and strengthening the Internet economy.

At the same time, we are actively exploring cross border e-commerce to build an online free trade zone.

Wu Haiduan said that at present, the Putian municipal government is actively promoting the industry of shoes and clothing, arts and crafts, medical equipment, agricultural and sideline foods, etc., in addition to the "Chinese made" and "cultural China projects", it encourages the Putian medical industry to strengthen cooperation with ALI Yun, Ali health, Baidu, 360 and other platforms, and create a new cloud hospital platform, medical APP applications and other new models.

"In view of the increasingly fierce competition in domestic e-commerce, gross margins have been declining.

On the one hand, our city encourages e-commerce enterprises and traditional foreign trade enterprises to expand their overseas markets by using Amazon, fast selling, wish and other platforms. Powerful enterprises can also build overseas warehouses and overseas exhibition centers; on the other hand, we will set up customs clearance service platform, using the formula of checklist,

Electronic business enterprises provide customs declaration, inspection, tax refund and other coordinated services.

At the same time, our city strongly supports the construction of cross border payment and settlement channels such as Mi Bi Tong, Tong Bao Yi, Zhong Dian Bao and "Sino foreign treasure". Among them, the platform will win the Internet payment license this year.

Wu Haiduan said.