Fujian Electricity Supplier "Surplus" Larger Commerce: Fast Promote O2O New Mode

In March 22nd, Alibaba announced that in the 2016 fiscal year (April 1, 2015 to March 31, 2016), the volume of e-commerce pactions exceeded 3 trillion yuan, surpassing WAL-MART as the largest retail platform in the world.

In these 3 trillion, the contribution of Fu is not small.

Data show that the Fujian electricity supplier "surplus" is larger, sales are greater than consumption, ranked sixth in the ten provinces and cities, and the purchase amount is ranked sixth.

In the sales force of Alibaba, the traditional industry in Fujian can be seen everywhere.

Facing the challenge of online shopping, Fujian's traditional industries are accelerating pformation and upgrading, and actively developing network marketing.

Commerce and trade,

, ceramics, home, craft, mechanical and electrical, tourism......

One after another, the industry is subverting itself in the field of e-commerce.

Commerce: fast advancing O2O new mode

In January 2015, Yonghui supermarket officially launched the "Yonghui micro shop" O2O mode, which will integrate online "micro shop" purchase and offline "entity store" picking up, bringing consumers more convenient shopping experience.

At present, "Yonghui micro shop" has more than 4000 kinds of goods on line, and has set up 15 service outlets nationwide, with a registered membership of about 240 thousand people.

Yonghui's practice is the epitome of Fujian's traditional business enterprises facing the challenge of online shopping and positive pformation and upgrading.

In recent years, Fujian has also created innovative models and new service formats in the field of fresh electric business.

Huawei cuisine e-commerce platform, the main online sales of fresh agricultural products, the use of O2O mode of operation and membership card integration services, the construction of "from the pastoral to the table, from farm to table, from pasture to the table, from the ocean to the table, from base to table" of the five big people eat green straight through system.

Xiamen Xiangyu Group's auspicious Xiangji delivers the fresh electricity business platform to serve the local industry entities and businesses with the "small city Taobao" mode. It is the first O2O shopping platform to operate in cities.

In the process of pformation and upgrading by traditional business enterprises, the relevant departments are playing a supporting role in promoting the development of e-commerce.

Through policy support, we encourage the large circulation enterprises with key cultivation to build an integrated e-commerce platform, promote the application and promotion of online trading, improve the circulation efficiency, expand the intermediate demand, and drive the final demand.

Industry: two integration to create new path

The integration of information technology and industrialization in Fujian is becoming the focus of industrial innovation, and the application of industrial electronic commerce is also increasing.

In 2015, 63 enterprises in Fujian province were included in the second batch of two integrated management system pilot projects, 35 of them were national implementation standards, and 28 enterprises were the provincial standards.

The two integrated development index of the province ranks seventh in the country, and the index of informatization development ranks sixth in the country.

Quanzhou

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Garment enterprises have launched a personalized garment customization platform.

XTEP integrated innovation application through supply chain, so as to realize the real-time networking of upstream and downstream industry chain.

Through the layout of O2O, PEAK carries out the Internet pformation of the channel, and integrates the product data to achieve the unification of the service output of consumers.

Nanan has made outstanding achievements in the domestic market share of nearly 70% because of plumbing and heating. It is becoming the first vertical e-commerce platform to integrate the national plumbing industry chain in China.

Fu'an has opened the cloud platform of China Electrical machinery and electrical appliances, and has become a cloud Resource Center for comprehensive information, integrated services and comprehensive business in China and even in the global motor and electrical industry. It promotes the development of mechanical and electrical industrial clusters faster and better.

Service industry: market segmentation and innovation growth point

The penetration of e-commerce in various economic fields has made the industry segments of life service industry more and more high.

Catering, tourism, health, travel and other life services industry, is using e-commerce to achieve the integration of offline development.

"Pharmaceutical enterprises that have exceeded 100 million yuan for the first time in the annual turnover of online sales shall be given a support of not more than 1 million yuan at a time."

In 2014, Fujian Province promulgated the twelve measures to speed up the development of the pharmaceutical industry, and proposed that Fujian pharmaceutical enterprises should be encouraged to open up the market with the help of electronic business.

In August 2015, the Putian drug trading network was officially awarded the first A certificate issued by the State Administration of food and Drug Administration in Fujian Province, which is the first National Certificate of Internet drug paction qualification issued by the State Administration of food and Drug Administration in seventeenth.

By the end of 2015, the number of Internet drug paction service qualification certificates in Fujian has reached 22.

The traditional medical service is on the Internet Express.

Fujian hai DU public service Limited by Share Ltd is affiliated to Fujian daily news (newspaper group).

Since 2007, the company has gradually established Cloud Service Center for people's livelihood, and has realized the platform operation of the most basic livelihood services, forming an ecosystem of "e-business + people's livelihood service".

Up to now, the company has integrated 2800 service enterprises nationwide, serving nearly 50 thousand service personnel, and has been awarded the Ministry of Commerce's e-commerce demonstration enterprise.

In 2015, Fujian accelerated the development of e-commerce with its dominant industries and special industries, and urged economic restructuring and upgrading. The main development indicators of e-commerce continued to grow steadily and rapidly.

Data show that e-commerce pactions in Fujian amounted to 711 billion 600 million yuan in 2015, an increase of 42.6% over the same period last year, and the wholesale and retail businesses above the quota reached 35 billion 490 million yuan in online retail sales, an increase of 63.8%.