Policy Helps Speed Up Sports City

In 2007, Jinjiang became the third national sports industry base after Shenzhen and Chengdu.

Through the development of these years, by 2014, the sports industry dominated by sporting goods became the first industry in Jinjiang to produce 100 billion yuan in output value.

In 2015, the total output value of the sports industry in Jinjiang exceeded 110 billion yuan, accounting for 29.7% of the city's total output value; the sports industry added value was 38 billion yuan, accounting for 23.75% of the city's GDP; 42 of the national sporting goods brand; 21 of the sports goods listed companies; 1 were the outbound sports fitness entertainment enterprises serving the whole country, 1 enterprises became the official sponsor of the Rio Olympic Games, and 2 enterprises became sponsors of the Olympic Committee of China.

The sports industry has entered the speed shifting period.

As a window city for the development of China's sports industry, the sports industry chain of Jinjiang is very developed, and the brand of sports shoes and clothing has been cultivated.

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Jordan, the famous brand of soccer players, such as Carle beauty, hi climbing, fitness equipment brand Shuhua, swimsuit brand HOSA and other famous enterprises.

Through pformation and upgrading, the Jinjiang sporting goods enterprises, which are developed from sports shoes and clothing, are also getting deeper and deeper in the sports industry chain.

It will completely open the curtain of the two sides in the field of intelligent sports and installation, and build an intelligent sports ecosystem based on mobile Internet. XTEP International Holdings Limited will join hands with Chi Mei holdings to enter the sports event operation industry. The two sides will form a joint venture to carry out deep cooperation in such aspects as the operation of the event, brand promotion, the market development of innovative sports equipment, and the integration of the industrial chain. Among them, Anta's revenue in 2015 has exceeded 10 billion yuan for the first time, and its gross profit margin has reached 46.62%. In the future, it will achieve the goal of 100 billion enterprises in 10 years through the acquisition and multi brand strategy, and 361 degrees in cooperation with music as sport.

Sports events and training are in the ascendant.

On the basis of vigorously developing the sports manufacturing industry, in recent years, Jinjiang has persisted in organizing and organizing various sports competitions at home and abroad in the main form of "government guidance, enterprise hosting and social participation". It has successively hosted the CBA Jinjiang tournament, the Chinese Football Association League B tournament, the Jinjiang regional competition, the China Football Association Cup, the Asian Beach Volleyball, the national Beach Volleyball Grand Slam, the China Jinjiang (International) bicycle open competition, the national fitness and fitness Championship final, the Chinese badminton super league postseason, and other domestic and foreign events. Through actively participating in the development of sports competition market, a series of brand events have been gradually developed.

In terms of sports training, the national badminton team training base has been receiving training for the national badminton team for many years since it was settled in Jinjiang in 2003. The Jinjiang Sports Center was awarded the "outstanding contribution group" of the 2008 Beijing Olympic Games, and the Chinese badminton team Jinjiang training base was awarded the "50th anniversary best base award of the Badminton Association of China".

Next, in the event nurturing, Jinjiang will further optimize the sports event resources, create a number of sports events brand, vigorously develop mass sports events, focus on supporting professional professional sports events, timely introduce the world's high-end sports events, cultivate a number of local sports operation agencies, and introduce well-known domestic operators to improve the operation level of events.

At the same time, we should plan and build high-level sports facilities and sports facilities, further promote the construction of sports facilities at the grass-roots level, and promote the construction of campus sports facilities.

Policy helps speed up Sports City

If Jinjiang wants to build a sports city, it should create a sports city and a sports city in the true sense, so that sports can become the influence of the city, the economic productivity of the city, the cultural pmission power of the city and the affinity of the society, so as to create the core competitiveness of the differentiated development.

Bao Mingxiao, director of the sports and Social Sciences Research Center of the State General Administration of sport, made suggestions on the development of sports industry in Jinjiang.

He said that Jinjiang should stick to walking on two legs to achieve equal emphasis on sports service industry and sports goods industry, "sports +" and "Internet +", so as to integrate sports into tourism, culture, health, medical, fitness and other related industries, and use the Internet to promote the product development, design and sales process of manufacturing and service industries, and enhance the comprehensive strength of Jinjiang sports enterprises.

The introduction of supporting policies has further promoted the development of sports industry in Jinjiang.

In view of sports industry, talent, trade and logistics industry, e-commerce, technological innovation and other fields, Jinjiang research has issued a number of preferential policies to guide and encourage sports industry enterprises to integrate resources, pform and upgrade, Internet +, enterprise listing and cross-border operation.

In addition, Jinjiang set up a special fund for the development of sports industry in the city of 10 million yuan and increased year by year.

Special funds are mainly supported by project funding, discount loans and reward and replacement, etc., focusing on supporting sports industry base construction, sports competition, technological innovation, brand cultivation, personnel training and fitness service for sports enterprises to the masses.

According to authoritative organizations, the total scale of China's sports industry will reach 5 trillion to 7 trillion yuan in the next 10 years.

In the face of the huge sports industry market, on the basis of sports manufacturing industry, Jinjiang is accelerating the development of sports service industry, promoting the integration of sports and culture, tourism, finance and the Internet, and creating a "Sports City".