Nike Sues Chinese Shoe Companies To Crack Counterfeit Brands In Shanzhai

Yesterday, reporters learned that the famous brand of international sports. Nike For the first time, the Chinese shoe companies were brought to court on the grounds of patent infringement. Nike said that the Chinese footwear manufacturer Bestwinn Fujian produces, uses, sells or exports sports shoes to the United States, which are exactly the same as Nike's patented sports shoes, and infringe on Nike's at least 20 design patents.

After verification by various parties, the reporter was informed that the whole name of Fujian Bestwinn company, which was prosecuted by Nike, is Xiamen Chengda import and Export Co., Ltd. (hereinafter referred to as "Xiamen Chengda"). For this matter, the head of the company said that the incident was led by the company's leader, and the leader is now on a business trip abroad and will give a detailed reply yesterday afternoon. But as of press release, the responsible person did not reply.

Nike filed a lawsuit filed with the Federal District Court in Nevada, which shows that Nike has warned Xiamen many times about patent infringement. However, Xiamen Chengdu still continues to produce and sell infringing shoes, including Nike's popular Flyknit series. Since 2013, Nike has sent to the other party to stop production infringement. Gym shoes The mail also sent representatives to the international professional shoe exhibition to meet with relevant officials in Xiamen, telling the company's actions to be infringed. But in the past three years, this kind of communication has not achieved any effect. At present, in addition to monetary compensation and legal trial, Nike's lawsuit requests that the court immediately and permanently prohibit Xiamen from continuing to produce and sell infringing sports shoes.

According to public information, Xiamen Chengda was founded in 2006 and has 60 employees. Mainly engaged in import and export, design, R & D, production and sales of all kinds of footwear, including casual shoes, sports shoes, ladies' shoes and children. Children's shoes And so on, the main markets are Southeast Asia, South America, Western Europe, northern Europe and the central part of the United States. Xiamen Chengda official website shows that the company's annual revenue is 50 million -1 billion yuan, and 91%-100%'s products are used for export. One of its customers is WAL-MART, a large American retailer. Nike believes that despite the large number of Shanzhai enterprises in China, the company is no longer a nobody. Nike will use legal means to safeguard its rights.

In fact, Nike launched a patent lawsuit against another international sports brand earlier this year, claiming that some of the products of American Footwear Group Cage infringed Nike's 8 patent designs in the past two years. In the Chinese market, the spread of Shanzhai Nike is no longer new. In January this year, the Xiamen Customs seized 14 thousand and 800 pairs of "cottage" casual shoes, which covered many famous brands including Nike, Adidas, Puma and so on, and the total value was about $150 thousand.

In this regard, Yang Dayun, President of Cci Capital Ltd, an international fashion brand, told reporters that in fact, Nike and other big international brands have always had a high enthusiasm for maintaining patent rights and cracking down on counterfeit brands in Shanzhai, but little effect has been achieved. Especially in the Chinese market, the rampant degree of cottage products relying on the Internet platform has increased significantly in recent years. "The relevant regulatory authorities are obviously inadequate in cracking down on Shanzhai products. Besides, Nike's lawsuit is submitted to the US government departments, and it is not very strong for Chinese enterprises. For enterprises and industries that produce Shanzhai products, they may just scratch their feet, and they will not get the real deterrent effect. Yang said.