American International Cotton Association To Join Mercedes Benz China International Fashion Week

In March 27th,

Holding the Mercedes Benz China International Fashion Week, during the 2016/2017 autumn winter series press conference, we held a week's "COTTON USA - Beijing cotton force theme exhibition" at the fashion corridor of 751D PARK fashion design Plaza, so that the trend lovers can directly participate in the domestic top time fashion professional events, stimulate consumers' creative inspiration for natural and high-quality cotton fibers, explore the unlimited possibilities of cotton, and advocate a fashionable lifestyle.

Wang Jianhong, Secretary General of China Cotton Association, attended the event.

(COTTON USA - Cotton force theme exhibition launching ceremony guests take a group photo, from left to right in turn is the PurCotton chief experience officer of the cotton era, Miss Ju Li Po.

Mr. He Manguang, managing director of D Byford Holdings Limited, Mr. Yuan Hai Ying, President of far sea eagle investment consulting firm, Mr. Wang Jianhong, Secretary General of China Cotton Association, miss Mao Kailin, director of China and Northeast Asia, and Mao Kailin, fashion designer Wen Hao.

Ms. Han Dongyang

The COTTON USA - COTTON cotton theme exhibition is divided into two main areas: the "independent design area" and "the tidal distribution area". They display the avant-garde art, which is designed and produced by the designer and the artist on the theme of "cotton", and the fashion cotton trend display produced by the certification brand of COTTON USA.

Ms. Mao Kailin, director of the China and Northeast Asian region of the international cotton association, said: "as one of the official activities of the China Fashion Week," COTTON USA - Cotton power theme exhibition "is a fashionable and creative event. It hopes to pass a fashionable professional meeting such as fashion week to deliver more environmentally friendly, healthy and comfortable fashion lifestyle to more consumers through high-quality American cotton.

Independent design area, explore cotton life with originality

In the "independent design area" of the theme exhibition, five designers and artists take "cotton" as the title, bringing uncommon artistic deduction.

Su Li Li, a fashion designer, based on the pure white tone of cotton, shows the tension between women's freedom and independence through the deconstruction and reorganization of fabrics.

Han Dongyang, the fashion designer, presented the abstract form of cotton's "free breathing" in front of the audience.

When she talked about the indissoluble bond with cotton, she said, "art comes from the drip of life, and cotton is also everywhere in life.

I hope the audience can feel the artistic strength of a cotton in my work with the American International Cotton Association.

In addition to the visual feast of color and pure white, designers Zhang Na and Artplus Kuang * sculpture artist Kuang Jun use their works to bring dialogue between the past and the future.

Zhang Na's "reinventing clothes bank" has been redesigned into a new clothing product with three old trousers and two shorts, including historical and time memory, which has aroused everyone's Thoughts on environmental protection and reengineering.

Artplus and Zhang Yiyun, a sculptor artist, and the EQ research expert, designed a paternity interaction cure toy, "making trouble out of nothing" and conveying warm love to children through warm hearts.

In addition, fashion designer Wen Haotian innovating the jigsaw device - "cotton power aggregation", and the open interactive experience brings high popularity.

Wen Haotian also said, "the style of my work is very much like the sense of cotton giving to others, and it emphasizes on introverted mind.

I hope that through the cross border trial with COTTON USA, more people will feel the inner strength of cotton.

COTTON USA - Cotton force theme exhibition - independent design area

Trend release area, create interactive new experience

In addition to the avant garde art of the "independent design area", another major area, the "tidal release area", opens a new chapter in the interaction between Chinese fashion week and the public, so that fashion loving consumers can experience and spread the trend of cotton.

COTTON USA certification brand Byford, Chicks, DEVIL NUT, BIB, SK8NATSU, NAUTICA, JNBY, sketching (CROQUIS), JNBY, Kark, and the whole cotton era.

During the COTTON USA cotton power theme exhibition, branding Byford from the UK will hold a 2016 spring summer new cocktail reception in March 28th.

Mr. He Manguang, managing director of D Byford Holdings Limited, said, "the adoption of high quality cotton in the United States is the consistent quality assurance that Byford brings to customers.

This deep cooperation with COTTON USA hopes to inject new interactive vitality into cotton life. This season's spring and summer business casual wear brings pleasant and pleasant surprises for all men, enjoying the new experience of Byford health and fashion.

PurCotton cotton held the theme of "cotton changing the world" during the exhibition. Sharon, chief user experience officer, said: "the selection of cotton products in the whole cotton era is aimed at the development and application of cotton fiber, with no substitute for spinning, cotton instead of chemical fiber, so that consumers can enjoy pure and natural high quality life."

COTTON USA - Cotton force theme exhibition - trend release area

COTTON Pop-up store, that is to say, buying is a discount.

Pop-up Store (flash shop), which combines art, creativity and fashion trends, is becoming a good idea for fashion makers.

During the cotton force theme exhibition, a number of certification brands were introduced into COTTON Pop-up Store, which not only brought the new trend of "cotton facing to consumers", but also promoted online consumption with offline experience.

Visitors can purchase their favorite clothing online through interaction and scanning of the two-dimensional code of the brand.

In the exhibition area of COTTON USA certification brand Byford, visitors can scan the two-dimensional code of the fashion show models and purchase their products at Jingdong or Tmall stores.

The design platform Teelocker brings the American Cotton Tee customization experience. Visitors can submit the design patterns or characters on the official website and buy them with one key, so they can put on their own T-shirts, feel the texture of the skin while revealing their unique personality.

In addition, Sina

Thematic, street crowd P1, fashion opinion leaders and self media people will also be at the event site to interpret cotton trend in all directions.

From March 25th to March 31st, visitors to the "COTTON USA - Cotton force theme exhibition" had the opportunity to be the editor in chief of fashion, to express their unique fashion collocation views, to experience the whole journey from brand to clothing, to shoot the fashion of shuttling, and to release the unique trend of cotton trend.

About the international cotton association of America

COTTON USA is promoting global cotton and cotton products in the world.

We are in 17 offices around the world and are promoting activities in more than 50 countries.

Through various activities of COTTON USA, we touch every day of our life, set global standards, commit ourselves to purity, quality and responsibility.

We promise to provide consistent quality for your unique way of life.

(CCI) the COTTON USA logo is introduced to mark the quality of American cotton in Retail cotton products.

As COTTON USA certification enterprises, cotton mills, manufacturers, retailers and brands benefit from hanging COTTON USA trademarks on their products.

Since 1989, more than 50 thousand product lines and 3 billion products have been linked to the COTTON USA trademark.

In addition, we effectively link the buyers and sellers in the entire supply chain through the COTTON USA procurement project (COTTON USA Sourcing) and the US procurement project (Sourcing USA).