Byford, The UK Business And Leisure Brand, Is Making Its Debut In China Fashion Week.

British business casual wear Byford appears in Beijing this season.

To join the US International Cotton Association, the Byford2016 spring and summer new release cocktail party was held to show the guests how to dress up the new fashion concept of health and fashion at the same time.

At the event, Byford, in addition to revealing the trend of spring and summer 2016 clothing for a large number of guests and media friends, has brought everyone to the world full of American cotton. As the international cotton association of the United States has mentioned, "a cotton can also stimulate the infinite possibilities of creating love, and become an interesting and beautiful cotton dress life, develop a responsible attitude towards the environment, and become a healthy and fashionable cotton type with connotation and wisdom". "Ms.KarinMalmstrom"

The same venue also shows how Byford has experienced a century of British brand and its latest business development trend.

In recent years, in addition to making efforts to produce men's clothing from outside, Byford brand is actively expanding the territory of its men's wear, developing shoes, leather goods, glasses, clothing accessories, fine living products, and even plans to develop ByfordJunior boy clothing business.

It really shows the pure English wind and popularize the British fashion to every corner of life, so that the guests of the world can feel the quality, comfort, health and fashion of Byford products.

Natural cotton conservation ecology

The "Byford health and fashion new experience" interactive game is held at the conference. The distinguished guests use the Byford buttons, needles and cotton balls to create an exclusive green cotton bag.

Through this game, we greatly enhance the interest and concern of the guests in the field of pure cotton products.

Most of the bright colors on clothing are made by chemical bleaching and dyeing. Dyeing process will pollute the water source. Some chemical dyes contain more carcinogenic substances. Long term contact can cause skin allergy. In fact, bleaching and dyeing also has a mild choice for environmental protection. Many natural fabrics can not only show natural beauty, but also harmless and environmental protection.

Reducing the pollution in life and making full use of all natural products, such as carrying out environmentally friendly cotton bags after shopping, reducing the use of plastic bags or chemicals, are also a part of the environmental and ecological conservation. This is a healthy fashion attitude for today's "cotton type people".

Through this activity, Byford products are promoted to be natural, healthy, non chemical, non-toxic and harmless. Byford makes use of cotton, whole silk, whole wool or other natural materials to make outer garments and underwear. The production process is strictly monitored so that you can dress healthily and safely.

After the event, the dancers dressed in Byford clothes displayed the "absolute British style" dance performance.

It brought a feast of fashion.

Sharing "cotton trend" and enjoying O2O shopping preferences

At the fashion week event, Byford provides a new concept for the new season. It also provides different two-dimensional code to facilitate visitors to scan the cotton trend and the latest development trend of Byford enterprises.

In addition, just scan the designated two-dimensional code to login to Byford Tmall or Byford Jingdong flagship store, enjoy the O2O (offline to online) shopping discount in real time, greatly enhance the stickiness between the brand and consumers, increase brand fans, fashion people, and the attention of the apparel retail industry.

At the same time, on the WeChat platform, Byford also held a "Byford and me, healthy fashion new experience" network interactive Award activities. Users can publish a picture of Byford products in their circle of friends, invite friends to praise, then upload to Byford WeChat official number, the best customers can get a gold coin.

Fans do not have to be disturbed by the region, they can also participate in this grand occasion.

Byford has opened up the Greater China market since 1992, and has sold more than more than 200 outlets in major cities in the mainland, including Beijing, Shanghai, Tianjin, Wuhan, Hangzhou, Suzhou, Ji'nan, Shenyang, Chengdu, Guangzhou, Guangzhou and so on. Almost all the important provinces in the mainland can also find footprints of Byford.

The licensing of Byford also covers more than 20 regions in Asia, Europe, North America and the Middle East. Brand names are almost unknown, providing quality service for qualified men and high quality professional men.