Humen Clothing Business Enterprises Want To Form A Synergy Effect With "Net Red".

Dongguan and even the whole country.

The town of Humen, one of the most important cities, has been linked with Humen town for many years. It has launched a series of projects, including "ecosphere", "Humen garment industry belt", "scouring factory", "Chinese manufacturing" and "100 line empowerment". Some local leaders, including Humen mayor Qu Hongqi, have participated in relevant forums or conferences. Humen town is seeking the deep integration of traditional clothing industry and the electricity supplier industry. "Humen"

Reporters also learned that with the rise of the "net red economy", there are more and more Humen clothing business enterprises want to "

"To set up the upper boundary, thus forming the resultant force of the clothing industry, the electricity supplier economy and the net red effect.

A well-known Red Net in the "double eleven" one day will be able to sell 20 million yuan of clothes. The clothes sold well in net red are called "net red explosion".

Before that, there are also Humen electric business enterprises specializing in making net red explosions. "But now it is not allowed. Like an electronic business platform like Ali, the sale of plagiarism net red bomb is a major blow."

An electric business owner in Humen told reporters.

Humen keeps up with the draught of "net red economy"

The state-level Humen electricity supplier Industrial Park is building a photographic base called TAT. We want to invite all the small net red and photographers to take photos here, so as to keep up with the draught of "net red economy".

These nets are specially designed for clothing in Humen.

Industry, especially those that can wear clothes out of the feeling, and can bring sales to customers.

Usually, the price of a garment is from 100 yuan to several hundred yuan, and 30 clothes are usually ready to shoot. Every garment will take dozens of negatives, but it will give customers a few finishing pictures.

A few years ago, a state has signed up its own "net red" the year before.

Ah state said that the outside world knows that the strength of Humen's clothing industry is very strong, but it does not know that the supporting publicity and brand promotion is actually very weak. A large number of Humen local business enterprises are far away from the company. They go to Guangzhou to find companies, even YISHION.

Guang Shen's "small net red" is very good for improving the clothing brand.

Wei Jianjun, the relevant person in charge of Humen electricity supplier Industrial Park, said that if the clothing industry in Humen years ago developed the electricity supplier through the Internet for the first time, it would be faced with the two upgrade. "The electricity supplier is a change in the sales way. The current Humen clothing enterprises want the creation of the brand," the net red economy has given a good way out.

Taking last year's "double eleven" as an example, the best selling situation in the Humen electricity supplier Industrial Park is not the traditional way of selling advertisements on the electronic business platform, but those who will make films with the "net red" film. "Last year's" double eleven "day, we also had enterprises with sales volume of more than ten million yuan, and millions of sales were more common.

Wei Jianjun said.

Ah Zhou said that Hangzhou's idea of doing electricity business is very advanced. It is also because Alibaba is in Hangzhou, and the earliest net red incubator is also in Hangzhou. There are many places worth learning from Dongguan local businesses. "Humen's electricity supplier industry is leading the Dongguan, but how to develop in depth, even with the net red economy on the draught, we haven't had much experience in this area, which is the next step to explore."

Qu Hongqi, mayor of Humen Town, said that at present, Humen is making efforts to build a perfect eco industrial circle of the electric business. In the area of 1 square kilometers of clothing trade market in Humen, we use big data and Internet + technology to carry out panoramic information management for the clothing trade area, and adjust the business circle function and optimize the format management through the analysis of big data.

At present, there are more than 8000 garment enterprises and self-employed businesses in Humen town. In 2015, the whole town of Humen realized 29 billion 500 million yuan of clothing online sales through the third party platform, and the registered trademark of clothing and clothing exceeded 50 thousand.