Mark Ed Faye Launches Kenji Wu'S Same Children'S Wear Series April Tmall Sale
March 28th, recently, men's wear brand Mark Ed Faye launched a series of children's wear products, the flagship Kenji Wu series, will officially landed on Tmall in April, and at the beginning of this year, Mark Ed Faye also on-line shoes.
Flagship store
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Mark Ed Faye's trend towards multi category expansion has accelerated markedly.
It is reported that this year's domestic whole
Children's wear market
According to the report issued by the National Bureau of statistics this year, the retail sales of children's clothing will exceed 20% in the next 3 years. It is estimated that by 2017 the market size of children's wear industry will be close to 300 billion yuan CAGR.
Besides Mark Ed Faye, there were many families.
Clothing brand
Early rush to occupy the line children's clothing entrance.
In last year's Tmall double 11 activities, Mark Ed Faye's total sales volume reached 190 million yuan a day, ranking seventh in men's clothing category.
According to Mark Ed Faye, the total sales volume of Mark Ed Faye has been close to 1 billion yuan in the whole year of 2015. The goal of achieving 1 billion yuan this year will be no problem.
From the traditional brand to the online extension process, Mark Ed Faye has undergone several major direction adjustments, from the initial season products to online sales after the sale does not allow the proportion of the same line up to 5%.
In 2014, Mark Ed Faye opened the O2O mode and co operated with Tmall to provide offline trial service.
It is understood that Mark Ed Faye's designer "Zhang Zhaoda" is known as "China's fashion giant." in 1985, he designed the advanced garments for the US OLEGCASSINI. In 2001, he created the MarkFairwhale landing in China. In 2002, he launched the FairwhaleJeansformen (Mark Ed Faye JEANS men's clothing again), and then constructed the FairwhaleCreativeUrbanwear dress for urban women with the concept of creative anti tradition. The three series now have more than 1000 stores in Southeast Asia.
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