Clothing Industry To Strengthen Original Design And Solve Homogenization
The external driving force of "supply side reform" comes from the upgrading of market consumption and the government's decision and deployment, while the internal motivation comes from the pformation and upgrading of enterprises, deepening reform and innovation practice, enabling consumers to gain a solid sense of "gain" from the bonus of consumption upgrading, thereby enhancing their confidence and support for manufacturing in China.
There is a proposition in economics that supply will automatically generate demand.
There is a common saying among the people, that is, there is always a buyer who sells something.
Therefore, the goal of the supply side reform is to generate new demand with new supply rather than the original pure stimulus demand.
Before the advent of iPhone, consumers do not know what kind of cell phone they need. Once it appears, consumers are impressed by its quality, so it is expensive and queues up overnight.
In this year's government work report,
Supply-side reform
The central government clearly pointed out: "encourage enterprises to carry out personalized customization, flexible production, cultivate craftsman spirit of excellence, increase variety, quality and brand."
The new words in these reports indicate the direction for garment companies seeking pformation.
In China, the "stall economy" has withdrawn from the trend of the times, and the era of "lower prices and stronger purchasing power" is gone forever. Businesses should now meet a group of high income, high education and high taste consumers.
Embracing the "light luxury era" requires "ingenuity", the competition caused by technological progress and the demand of consumers for better products will push more enterprises to rely on products with more craftsmen spirit, and only such enterprises can survive better.
Sinbad, which focuses on building a flexible supply chain platform, is a typical example of flexibility and lean production.
As a new mode, flexible supply chain can solve the most troublesome problem of clothing brand.
Inventory problem
。
The flexible supply chain of Sinbad has enough elasticity, and the capacity can respond quickly according to the market demand. It helps clothing sellers / brands to advance from 1 to 6 months in advance to 10 days, 100 orders for small quantities, 100 days for large quantities, and no matter how large or small, the quality of products can be controlled uniformly and timely, and the supply chain's flexibility and fast response to the market will be brought to the extreme.
Help brands / sellers seize the trend, increase sales opportunities and eliminate inventory backlog risks.
Since its establishment, Sinbad has devoted itself to
clothing
The pformation and innovation of the supply chain will make use of the Internet and intelligent technology to link the clothing industry / factory / worker / clothing brand / equipment dealer / warehouse logistics and other garment industry related roles, and help them upgrade, and establish intelligent, flexible production network with pparent data, free trading and efficient collaboration, serve the garment industry, and create a benign ecological environment for the garment industry.
In this surging Internet age, Sinbad released the personalized demand of consumers, spawned new sales mode and production mode, adhered to the ingenuity of lean production and gained the recognition of the industry.
Times are advancing, and people's dress needs are changing.
In addition to pursuing individuality, buying clothes also pays attention to functionality.
This gives us the inspiration that we must continue to innovate before there will always be a market.
The supply side reform will maintain the balanced development of the economic structural adjustment by eliminating capacity, deleveraging, inventory and expanding the supply and subtraction of medium and high end supply.
To push forward the structural reform of supply side, we need to make systematic efforts, focus on the needs of consumers, implement the strategy of "standardization +" with innovation driven engine, improve product standards in line with international standards, and guide consumption through "matching routes", and promote industrial pformation and upgrading.
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