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    How Can The Market Of Quanzhou Be Diversified?

    2016/4/1 21:21:00 34

    QuanzhouMarketBrand Strategy

    Last year, "double eleven" single day, one hundred million sales volume, sports shoes industry first in China.

    As one of the first Quanzhou enterprises to enter the electricity business, XTEP (China) Co., Ltd.

    business model

    There is a clear understanding of the fold.

    Many entrepreneurs also say that financing is difficult and expensive. The root of the problem is asymmetric information and imperfect credit.

    Quanzhou should continue to build a credit information sharing platform for small and medium-sized enterprises, and promote a large number of small and medium enterprises with good quality and good growth to get credit support from financial institutions in a timely manner.

    "In the past, we sold wholesale, sold our products to the general agents of each province, and sold them to franchised stores by agents.

    There are many levels, slow reactions, and lots of stocks. "

    Ding Shuibo, President of XTEP, shared his pformation experience at the forum. "The future market competition pattern will take consumers as the core, and retail oriented companies can remain invincible in the market."

    Based on this concept, XTEP returned to the sport itself, set up a sports fashion experience shop in the whole country, and began to pform from extensive wholesale mode to consumer oriented "experience king" retail mode.

    Not only that, Ding Shuibo's eyes went further.

    "We have established a XTEP University in collaboration with Peking University and Xiamen University, specializing in training managers who can adapt to the current business trend.

    In the future, we will also advocate the operation mode and strategic planning of the enterprises.

    In Ding Shuibo's eyes, this will be a "Military Academy of Whampoa" which is a brand new business model of sports brand.

    If XTEP's pace is steady and steady, then the Quanzhou Haitian material Polytron Technologies Inc is brewing a disruptive reform that integrates the entire industrial chain of textile and clothing.

    The wave of industrial 4 has emerged in the Haitian material company as the image of "fashion dream factory".

    Here, big data, cloud computing and other Internet technologies have been closely linked with consumers, designers, brands, distributors and manufacturers.

    "Global designers can enter our Internet designer platform without threshold. Consumers communicate with designers according to their needs and rely on the platform for 3D simulation fitting.

    With the cooperation of fabric suppliers, accessories suppliers and intelligent factories, a popular sample garment can be produced quickly and batch, and it will be promoted quickly with intelligent sales terminals and sent to customers in the shortest time.

    In the view of Wang Qiming, chairman of Haitian material, the pformation and upgrading mode of "small batch, multi batch, low inventory and fast fashion" of the whole industry chain will break the curse of "forecasting no criterion into inventory, overstocking and overthrowing enterprises".

    "

    Transformation and upgrading

    No matter enlarging scale, updating equipment or attracting talents, we need capital.

    But at present, the problem of financing is more prominent, because in a difficult economic situation, banks are more prudent in lending to enterprises.

    The "financing difficulty" of Shi Feng, chairman of Longfeng Textile Technology Industry Co., is also the focus of many entrepreneurs.

    Shi Tian Fu suggested that the government should focus on the leading enterprises and growth enterprises in addition to tightening up policies to make banks easy to fight. Many policies such as electricity incentives such as "dry goods" should be introduced to enable enterprises to benefit directly and provide timely help for enterprises.

    "The intelligent manufacturing industry is a technology intensive, capital intensive industry, from production enterprises to downstream applications companies need a lot of investment, but the overall economic downturn, financing is very difficult."

    Su Ya Shu

    It is suggested that the government take the lead in setting up a large Guarantee corporation with state-owned assets to make financing guarantee for leading enterprises in line with the national industrial policy and development prospects, or the government will take the lead in setting up a large financial leasing company with state-owned assets background to help the downstream customers of the leading enterprises in the industry to provide financing support.

    For the latter, he said, for example, the price of intelligent machine tools is very high. For many enterprises, on the one hand, the demand for technological renewal is urgent. On the one hand, the cost of purchasing machines is expensive.

    Jia Tai and the Luojiang district government are planning to build a "crowd raising processing center".

    Investors can invest in machine tools like mortgages and buy houses, and earn profits through renting. Enterprises in need can achieve minimal cost innovation through leasing and quickly withdraw funds.

    Once made, it is expected to drive billions of output value of the upper and lower reaches of the NC industry.

    Yang Ronghui said that the current economic situation is difficult and many Taiwanese funded enterprises have also been affected.

    On the eve of the Spring Festival this year, the municipal Party committee and the municipal government specially hold a forum of Taiwanese businessmen.

    In the near future, a special policy is brewing to give more support to the Taiwan funded enterprises in the aspects of helping the loans and listing the listed companies.

    Quanzhou is a golden reform area, and many aspects have been explored in the cross border RMB loan business in Quantai.

    In the future, we hope to go further ahead.

    The wave of industrial 4, in the building materials industry, is flying to the sea in the form of "aircraft carrier".

    Jomoo's kitchen and bathroom, Ying Liang's stone, synergy ceramics, and Sen yuan's furniture...

    It is a "picture made in Nanan" to raise the eyes of families at home and abroad. This picture is becoming a reality under the promotion of the general household Industry Federation of Nanan.

    "We integrate and interact all aspects of stone, plumbing and sanitary ware, kitchen and bathroom, stone decoration, furniture matching, logistics and distribution, electronic business platform, and so on, realizing the business model innovation of the traditional home industry."

    Lin Xiaofa, chairman of Jomoo's kitchen and toilet, is one of the main sponsors of the alliance. The alliance will provide consumers with a new home decoration solution with "factory direct selling, one-stop design, shopping, experience, delivery and after-sales service".

    At present, the first comprehensive experience Museum of the aircraft carrier from the "building materials Town" will soon be located at the successful international convention and Exhibition Center in Nanan, and the Alibaba will reach an overall intention to cooperate with the Alibaba in building China's platform.

    And in the near future, it will sail to Beijing, Shanghai, Shenzhen, and even the footprint of millions of Nanan businessmen at home and abroad.


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