The "Express" Of Red Marketing For Apparel Industry

In recent years,

The whirlwind is threatening to get 12 million.

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It is the new business model brought by the net red economy that has triggered infinite reverie.

Today, China's clothing industry is faced with many challenges such as cost pressures. If we can take the red economy innovation drive, we may open a new development path.

The garment industry in China is entering a slow growth period. In the process of commodity circulation, a large number of external costs and internal organization costs are brought to the organization cost, and a series of development difficulties such as low efficiency of supply chain and difficult positioning of customer precise marketing have emerged.

And the net red economic mode that has gathered massive fans is for the apparel industry.

The pformation of precision supply provides a new opportunity.

The popularity of net red can help promote the marketing of clothing brand, and promote the internal pformation of personalized design, brand value and marketing strategy.

At the end of the supply chain, net Hong can play the role of "opinion leader", and through its own high attention to fashion trends, docking supply chain manufacturers, recommending its own clothing style to many fans, so that buyers can choose clothes, which can alleviate the problem of long capital turnover and high inventory in garment enterprises to a certain extent.

At present, there are hundreds of net red in the Taobao platform, with more than 50 million fans.

And temperament influence many consumers with the same interests. Through the introduction of new fashion trends through social networking, through Taobao's pre-sale and customization, a new business mode has been formed under the cooperation of Taobao's strong production chain.

E-commerce clothing brand

With the help of net red marketing, sales volume has reached 1 million 600 thousand yuan in the new 15 minutes of clothing opening.

In the future, he will consider selling online with the signing net red mode.

To a certain extent, net red set up a brand new connection between garment manufacturing, design, sales and consumption, and also indicates the arrival of the era of Precision Supply in clothing industry.

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In the era, the apparel industry needs to take the "red express" online, closer to the needs of differentiated consumer market, and promote the pformation of traditional production chain and carry out more precise marketing.