PUMA Join Hands With Big Cousin Liu Wen And Liu Wen To Become Spokesmen From "PUMA Powder".

In recent years, PUMA has been constantly looking for spokesmen. In addition to the Rihanna that has maintained good relations with PUMA, and Boulter, Kylie, Jenner, Lu Han, etc.

The idol with high popularity has also joined the camp of PUMA spokesmen.

In recent days, supermodel Liu Wen was exposed to PUMA's 2016 Summer advertisements in the spring and summer Asian region.

Since then, PUMA has collected singers, net red, athletes and supermodels, and has taken all the representatives from all walks of life in the entertainment industry.

Although PUMA has not officially released Liu Wen's endorsement message and advertising blockbuster, this low flow picture has already been forwarded by Liu Wen fans in a crazy way. Although PUMA has not officially released Liu Wen's endorsement messages and advertising blockbuster, this low flow picture has already been madly pmitted by Liu Wen fans.

It's not surprising that Liu Wen can be the spokesman for PUMA.

First of all, Liu Wen is the supermodel with the best performance in Chinese models so far.

It is precisely because of her outstanding achievements in the modeling career, so all kinds of high fashion brand advertising contract and endorsement contract naturally came.

As a supermodel who slowly faded out of the first line of the show, Liu Wen gained more and more public influence by participating in reality shows and variety shows.

When models are not only recognized in fashion circles, but become public idols, then there will naturally be more popular brands to find her endorsements. The endorsement of this year's H&M Spring Festival series and the endorsement contract of MANGO not long ago is a powerful proof that she is the Xun Zhou's successor in the H&M Spring Festival series.

Now PUMA is looking for it.

Endorsement, on the one hand, is a reflection of her professionalism and supermodel status. On the other hand, it certainly affirms her appeal to the masses of consumers.

After digging up Liu Wen's supermodel identity, she is also an absolute "PUMA powder". You can often see Liu Wen wearing PUMA in a street pat or reality show, showing you n style of wearing PUMA fashion.

Therefore, since Liu Wen has already favored the PUMA, and PUMA also has this "human flesh billboard", it is more appropriate to simply sign the endorser.

From the emphasis on Athletes

To bring influence, to constantly seek entertainment stars with greater power in young people, PUMA's pformation is a great boost to its sales.

Especially in China, where PUMA brand identity is not high, whether you care about European and American music circles, like "little fresh meat", or focus on fashion, PUMA has repeatedly pulled your favorite public figures into spokesmen.

Don't say that changing a spokesperson is none of your business. Brand identity changes your mind. Maybe you want to buy another pair of shoes later. PUMA has become one of your goals.