The Dragon And Lion DELL Retaliate By 400% Of The Jedi In The Garment Industry

In the past year, the clothing industry has been generally poor in sales and its performance has declined. However, dragon and lion DELL has been able to fight back in the fashion industry, which has increased by 400%.

Who says

The industry failed? Orders increased by 400%, and the supply price was 1 billion 200 million. LONSDALE opened the Jedi counter attack.

At the LONSDALE 2016S/S conference in late March, LONSDALE responded with such a reply.

LONSDALE CEO Lai Guocheng said that the clothing industry has always been the best industry. From the perspective of the development of the industry, the growth rate of the total retail sales of clothing has been maintained at over 20% for many years, much higher than that of GDP. From the perspective of consumers, the demand for clothing is getting higher and higher, and the wardrobe is constantly expanding. From the scale of enterprises, the Japanese richest man Liu is the boss of UNIQLO, and Amancio Ortega, the richest European investor, is the boss of ZARA.

From any point of view, there is no conclusion that the garment industry will fail.

In recent years, the partial downturn in China's garment industry is not the industry's failure, but the industry's traditional poverty and lack of innovation.

The current market has undergone tremendous changes than before. The demand of consumers is changing, the structure of the channel is changing, and the ways and means of marketing are changing. If we still stick to the old experience, we will inevitably encounter difficulties.

LONSDALE started new in 2015.

The mode layout and product development system have been comprehensively integrated, and the platform of supply chain has been put into practice, and the products with excellent performance price ratio have been launched. The supply price is the retail price, giving profits to the consumers. The terminal sales system has expanded the new sales channel, pushing the terminal business mode innovation, and in 2016, it is carrying out this innovation mode in an all-round way.

At the end of the 2016S/S autumn and winter ordering meeting recently, LONSALE released a new white label image, creating the univerties and ZARA based on China's national conditions, and subverting its traditional stores.

Such innovative measures have ignited the enthusiasm of the upstream and downstream supply and marketing systems. In just a day and a half, the amount of orders has exceeded 1 billion 200 million, an increase of 400% over the same period.

LONSDALE CEO, called "Lai Shu", which has industry spoiler.

The change of LONSDALE is intended to break through the difficulties of the industry, eliminate the chronic illness of the traditional fashion retail mode, and set up a new image of the Chinese garment industry, so that consumers can get real benefits.

Where is the richest Chinese in the future? It must also be in the clothing industry.