Men'S Boutique: We Need A Group Of Stores To Fight.

Many enterprises like to open up stores in heaven and women, and men's clothing enterprises are no exception.

Obviously, the franchised stores are too loose. For example, a prefecture level market only opens a special store, then it will lead to a series of work such as retail, group buying, promotion, promotion and so on, so it is not convenient to launch in all directions, thus making the sales performance of the franchised stores yellow and thin.

The reason is simple.

For example, there is a song: a chopstick, gently broken, ten pairs of chopsticks, firmly clinging to the ball; a slap in the hand, clapping is also not clapping, ten thousand people applaud, the sound is loud, the sky is strong.

It can be seen that the strength of the team is enormous, and it is not advisable to fight alone.

At present, why do many men's clothing enterprises accumulate poor sales results in a county level market or even a prefecture level market? One of the most important reasons is that the sales network is not perfect. Most men's clothing enterprises in a prefecture level market tend to have two or three or even 00 exclusive stores squatting there.

In this way, a series of works such as retail, group buying, promotion and promotion of menswear stores can not be carried out in an all-round way and efficiently, and at the same time, they must be besieged by the ten competitors.

So, can sales performance be good? Of course not.

From the above content, we can see that if a man's clothing business wants to sell well, he can't put his eyes on his men's exclusive store only, but should be the whole regional market. Only when the "100 regiment war" is carried out in the regional market, that is, the operation of many or even ten franchised stores can produce scale effect and achieve ideal performance quickly.

There is no doubt that improving the sales network is not only a fast promotion of single store sales performance for men's clothing enterprises, but also an important means for men's clothing enterprises to ensure the regional market's annual overall sales performance.

Then, how do men's clothing enterprises control their costs and arrange their troops scientifically to build men's wear shops, and quickly improve the sales network in the regional market? In view of this problem, Shen Hai, a training expert at terminal hot sales experts and a special training camp for hot shops, suggests that men's clothing enterprises can accomplish the following tasks.

The following is as follows:

First, confirm the space of the market network.

To improve the sales network of men's wear shops in the regional market, we must first confirm the sales network space of the regional market.

In fact, this is a very simple question.

It mainly includes two aspects. The first aspect is the sales area actually included in the regional market.

For example, the prefecture level market, such as Yueyang, Hunan, under the jurisdiction of Yueyang Tower District, Jun global brand network - mountain area, Yunxi District, Linxiang City, Miluo City, Yueyang County, Xiangyin County, Pingjiang County, Huarong county and other sales areas; and, for example, the county level market such as Zhejiang Zhejiang, under the jurisdiction of Wei Tang street, Luo Xing street, Huimin street, town, Yao Town, Dayun Town, Tao Zhuang Town, dry kiln town, Tianning town and other sales areas.

Obviously, with a clear sales area, men's clothing enterprises can set up shop in their areas and improve the sales network construction.

The second aspect is to determine the quantity of sales outlets according to the characteristics of the products.

For example, men's clothing products, because consumers have more obvious habits of men's clothing products nearby consumption, the number of men's wear shops can be more, especially in many southern county-level markets, and can also be spread to small towns and townships.

Of course, men's clothing enterprises can determine the final number of stores in their regional markets according to the actual situation of regional markets, product characteristics, brand positioning and so on.

Two, scientific development

Planning.

The network space of regional market is generally huge. Men's clothing enterprises must make full use of this network space and quickly improve their sales outlets, so that the overall sales performance of the regional market will take a big step.

Therefore, men's clothing enterprises should scientifically carry out the planning of regional marketing outlets, which can generally be divided into three aspects: first, the overall investigation of the entire regional market, especially the mainstream business district and the large volume of people, and then according to the actual situation of product sales characteristics, and so on, determine the total number and distribution area of the regional market; the second aspect is to determine how many sales outlets the enterprises or dealers themselves set up, and how many sales outlets remain to be perfected through the development of offline distributors; the third aspect is to determine how many years the construction of self run outlets and distribution outlets will be completed, such as the number of sales outlets completed in the first, second and third years.

Three, we should improve our own outlets according to the plan.

Men's clothing enterprises and distributors can be based on their own

Situation, determine the number of sales outlets of self owned stores, and according to the actual situation, determine the construction time of self operated outlets, and finish the construction of corresponding men's wear shops in time.

Obviously, men's clothing enterprises and dealers will quickly improve the construction of many self sales outlets, which will help them effectively develop their distributors.

As for the construction of self operated outlets, relatively speaking, it is relatively easy. Generally, as long as funds are in place, men's clothing enterprises and distributors can complete in time and quality.

Four, quickly complete the network development.

How can men's clothing enterprises and distributors effectively expand the development of offline distributors and quickly improve the sales network of men's clothing stores in the entire regional market? This is one of the most headaches for men's clothing enterprises and distributors.

The way is: Men's clothing enterprises and distributors take the lead in using self owned stores and existing distribution outlets to carry out comprehensive large-scale theme marketing activities and publicity and promotion work in the regional market, and quickly make the existing sales outlets achieve hot sales performance and affect the whole market.

This process is seen in the eyes of many dealers in the regional market and the surrounding regional market: they can see that the operation of this brand can make money, and they usually come to ask for it.

At the same time, at this time, the popularity of this brand has also been improved. Enterprises and distributors can send people to the distribution and development. When it comes to the brand and activities, distributors are naturally interested in it, and cooperation is much easier.

This is the most effective way to develop sales outlets.

Obviously, if men's clothing enterprises and dealers are developing at a time when brands are unknown, distributors have never heard of this brand, nor can they see the hope of making money. The success rate of joining is greatly reduced.

Therefore, men's clothing enterprises and distributors should make full use of the influence of thematic marketing and marketing, and complete the development and construction of sales outlets in a timely and rapid manner.

There is no doubt that when men's clothing enterprises and distributors make efforts to perfect the sales network of the regional market after one to two years, and through the large-scale theme marketing activities and market promotion, all the men's wear stores in the regional market will be linked together, and the sales performance of the regional market will soon be achieved.

In view of this reality, men's clothing enterprises and distributors should do their best to speed up the sales network of franchised stores so as to lay a solid foundation for their realization of the overall sales performance of the regional market for the whole year.

Obviously, the sales of men's wear shop is no longer a time of fighting alone and fighting alone, but a new era of teamwork.

In this way, the men's clothing store has a strong "backstage" and "background" for the year's sales performance, because she is not a Menswear store in the battle, but a group of men's wear stores fighting! Yes, the men's wear shop now needs a group of stores to fight together.