Secret Underwear Show In Vitoria Sells Mystery Of Underwear 5 Billion Half A Year

In the past half a year, the underwear of Vitoria's Secret brand has sold 5 billion in half a year. What exactly is the way to make the net profit of General Motors similar to that of General Motors?

The "Vitoria secret" lingerie show, which lasted for 18 years, is a luxurious spring dream with luxury and luxury.

The climax to deduce.

The world-wide spring dream has created the world's most successful underwear retailing business miracle. Last year, the sale of Victoria's net sales reached nearly $5 billion, and its annual net profit was almost the same as that of general motors.

What is the real secret of Victoria's Secret in the short time?

1. sexy is the first productivity.

If we must use a word to describe Wei, I think "sexy" must be the first choice for most people.

Yes, "sexy" has always been the secret selling point of Vitoria. It has earned enough money, which has always been its core position.

The secret of Vitoria adds black, red, purple and other sexy tonal to underwear manufacturing, and its design style also emphasizes the effect of upgrading and gathering.

In addition, the introduction of special underwear for the tight fitting style, its design ideas are stressed "sexy" pursuit.

Not only underwear, but also the interior design of its store.

Although its store has been redesigned every 5 years, it has always maintained the image of a boudoir.

2. direct mail selling sexy to men

Underwear is a female product, naturally it is necessary to focus on female consumers.

But in fact, unlike other lingerie brands, Vitoria's Secret never wants to make money on women.

In 1977, graduated from Standford Institute of economics.

When he founded the secret of Vitoria, it was because he felt embarrassed to buy underwear for his wife in public.

So he set up a new way of buying for male consumers.

The secret of Vitoria in the early days was to provide men with underwear for wives and lovers in the form of mail order brochures.

In its retail stores, consumers can receive catalogues free of charge, and order products by telephone or fax, and complete the purchase process through payment by credit card, check and cash on delivery.

Now, the printing volume of these mail order manuals has reached 500 million copies per year.

3. dimensional underwear makes you more proud!

The traditional underwear selling point is often comfortable, and the secret of Vitoria does not care about this.

Take the Pink series as an example, the size of the product is only 32AA-36D, while the number of overweight women in the United States is increasing, which is not suitable for many target consumers.

Why not expand the scope to cover target consumers?

It turned out that in the eyes of young girls, "it's the only size and body to hide oneself into the secret of Vitoria."

Although the slender style of underwear shows many women's anxiety about their figure, sales of the Pink series have never stopped growing.

It uses powerful advertising campaigns and event marketing to make women proud of wearing Vitoria's secret underwear as a fashion symbol and being able to wear Vitoria's secret underwear.

When an ordinary female consumer is wearing a Victoria's underwear, he can feel that he is as beautiful as a model, so the secret of Vitoria has left many competing products behind him.

4. the price of luxury luxury show and hypermarket.

We all know that when a product is located in high-end users, its consumer groups will be relatively scarce.

After all, luxury goods can not be widely applied to mass groups.

But Victoria has broken the perception that it is the largest retailer in American underwear.

It can be said that the luxury of Victoria's show is not inferior to any international brand, but once it goes down, it has more consumers than all the big names because it is cheap.

The two pictures, which are crazy about the money and the price strategy like the hypermarket, are connected in a rather wonderful way.

The last time you saw on TV, the world's most expensive models wore millions of dollars of Victoria's underwear, and you could buy a brand of underwear from a dream in the next week with just a few dozen dollars.

Isn't it amazing? The $10 million extravagant underwear that has been launched on the show is not so unattainable.

Perhaps this is the same price strategy that allowed Victoria to grow into the largest female underwear retailer in North America in 18 years.

5. dimensional secret show, a grand event marketing

In the secret years of Vitoria, it has greatly improved its brand influence through event marketing.

In 1999, during the Super Bowl professional rugby game, the 26 Secret Models of Vitoria made the runway a T show, and the day's live webcast attracted 1 million 500 thousand people to watch online. The overloaded network traffic even affected the live broadcast of the competition.

From 1995, there will be a night at the end of each year. Men can enjoy the beautiful supermodels with saliva. Women can also see the latest underwear products. The underwear show has become the secret design and effective advertising machine in Vitoria.

After 2002, Vitoria's Secret annual underwear show will be exclusively co operated with the CBS Broadcasting Company of the United States. It will be broadcast in 180 countries and will be broadcast live on Facebook and Youtube.

With annual event marketing, Vitoria's secret has at least 1 billion spectators all over the world.

The most spectacular attraction of the 1 hours of gorgeous performance every year is the Secret Angel of Vitoria.

The models that can be promoted to the T show are the top selection personages in the world, and the "secret of Vitoria" work represents the peak of the model industry.

More and more models will appear on the "secret Vitoria" underwear show as the most sensible investment, which means they will become the most profitable faces.

6. marketing means doing "human nature".

Perhaps, the popularity of Wei is not limited to these factors. But from this series of marketing means, we can see its grasp of "human nature" everywhere.

(1) in the marketing thinking of this underwear, there is a typical "wool on the dog body, pig to pay the bill" thinking.

Just like toys are all aimed at children, buying people are parents, roses are for women, and buying people are men.

Similarly, selling a woman's underwear to a man is also an embarrassment for men to buy underwear for women.

(2) the development of this product is also full of human nature.

Only 32AA-36D, if you can't wear this underwear, it's a bad figure.

When girls are proud of wearing underwear, why are there no reasons for it to be unpopular?

(3) it has spent a lot of money to build luxurious showrooms. It has always put the "sky" underwear as the highlight of the show, but also has dozens of dollars of parity underwear.

This not only makes the rich feel the dignity of the status, but also allows the civilian population to purchase behavior.

Considering the profits and sales volume, this international brand has more consumers.

(4) no matter whether the "sexy" pronoun, the hot model or the luxurious lingerie show, all of them are revealed.

The popular aesthetic and way of thinking is the culture behind a country, thus forming the brand culture of a company.

Because they pay close attention to all these things and produce economic benefits (that is, the social economy now mentioned).

All this is permeated with "human nature", so doing marketing means doing "human nature".