Guangzhou Opens Up A Buyer'S Shop To Build A Business Structure On The Offline Line.

In China, Guangzhou has always been an economically developed city. The volume of clothing industry is very large. Recently, Guangzhou has gradually opened up a buyer's shop, combining online and offline development trend.

On the other hand, luxury stores are still on the trend, while buyers are constantly expanding. This phenomenon of "two days" has attracted the attention of the fashion industry.

It is understood that some of the former buyers in Guangzhou had higher commodity prices, lower sales volume and losses, and now the newly opened buyer shops learned lessons, laying down low price products and integrating online resources.

According to the analysis of people in the industry, the buyer shop is the product that consumers are increasingly keen on original and personalized needs, and is the trend of future development.

Many enterprises set up shop in Guangzhou.

Recently, the shop buying shop has been swept up.

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Recently, in Guangzhou's "technology and fashion innovation" forum and the modern Boulevard fashion group press conference, Limited by Share Ltd, which has just completed its formal renamed modern fashion group, announced that it would continue to expand its "buyer shop" 01MEN expansion.

It is reported that the company originally had a buyer shop in Tai Koo Hui, and its shopping center at Tian Huan square was officially opened at the end of March, attracting many fashion celebrities to come to support the purchase, and this is the fifth 01MEN store in the country.

Meanwhile, the Guangzhou red cotton International Garment City, which has been concerned about the domestic rookie designer brand, also said that in May, it will open a showroom called "Hive" on the 5 floor of the red cotton department.

In addition, in March 11th, the Tianhe Xintiandi project of Tianshi real estate announced that it would set up a "buyer's shop" in April on the "same level subway" - "Tianhe 99 Street".

In fact, a few years ago, the buyer's shop has gradually risen in Guangzhou, and the store of Huacheng Hui, NY on the Beijing Road, and TUDOO in the TIT creative garden are all buyers.

Recently, a reporter recently found that most of the buyers in Guangzhou had more than 1000 yuan of products, 5000 yuan ~8000 yuan and the most expensive products were over 10 thousand yuan.

These shops have a larger business area and are about 200 square meters.

Although the product design is very popular among consumers, the sales volume is relatively small because the price of goods is relatively high.

In recent years, there are many "buyer shops" or loss or closing stores.

According to industry sources, one Shang gate lost 30 million yuan last year, while the DE SENS shop which was stationed in Lok Feng square and the area of 200 square meters was also closed last year.

Online and offline integration into development trend

Recently, the newly opened shop has learned from previous lessons and has made multiple pformations.

IT, the HI department store and so on in Tai Koo Hui have bought about 500 yuan products.

The modern Boulevard fashion group not only sets up its 01MEN buyer shop, but also sets up a "Hai Tao" platform covering nearly 1000 international fashion brand resources, including fragrance, clothing, cosmetics, mother and baby, jewelry watches and so on.

The modern Boulevard fashion group integrates resources, no longer single handedly opening up stores, but is strong enough to join forces with the European fashion vane ANTONIA buyer shop. It will open the first ANTONIA store in China in September this year, which is nearly 3000 square meters.

Modern Avenue

Weng Wuqiang, the president of the group, said it was optimistic about the development trend of the buyer's store. He said that the buyer's store was in line with the pursuit of personality and fashion. It could make the consumer's purchase experience more interesting and solve the many pain points of the fashion industry. It can also realize the effective connection of O2O marketing, create a new business model, and become a revolutionary tool to subvert the fashion industry. The O2O model under the line buyer + online e-commerce will become the mainstream mode of fashion e-commerce.

Zhang Jun, a senior media man who has been working in the fashion industry for more than 10 years, will also say that the buyer shop is the product of consumers' growing interest in originality and personalization, and is the trend of future development.

"Just how to develop a good buyer shop is still a long-standing problem. The domestic designer's brand is still immature and unstable. Buyers should spend more energy to train designers and cultivate consumers to accept original concepts."

She said that the new trend of buyers' shop must be the combination of online and offline development, continuous product and experience innovation, and the era of monotonous brand making has passed.

In addition, a fashion industry observer said that the buyer shop in Guangzhou is still in the market incubation period.

Because of its proximity to Hongkong, Cantonese have a relatively high degree of acceptance in fashion and are more receptive to independent designer brands.

What is a buyer's shop?

The buyer's shop is a business mode developed by Europeans, also known as "buyer's business". It refers to a store that combines different brands of fashion, accessories, jewelry, leather bags, shoes and cosmetics based on the unique fashion concept and interest of the target customers.

In China, a buyer's shop mainly refers to designer's brand collection shop.