Tiffany Joint Electric Business T Series Will Shine Brilliantly In The Electronic Business Platform.

Tiffany, which has previously declined due to the decline in global jewellery demand, has begun to move closer to the electricity supplier.

The choice of partners will be fashion luxury Net a Porter.

It is reported that this cooperation will start in April 27th, and the cooperation fund is only T series of Tiffany's strong sales performance. The series contains 32 single items, including bracelet, necklace and ring.

The price is between 950 and 20000 dollars, which is in line with the price of premium jewelry series provided by Net a Porter.

In addition, apart from this cooperation,

It is also announced that retail distribution will be strictly controlled. This cooperation will lead to multi-channel development, enabling consumers not only to buy Tiffany products at stores and brand websites, but also one more.

At the same time, Net a Porter is also more attractive to fashion fans.

This is a risk-taking radical choice for Tiffany. But from the previous Net a Porter and Chanel cooperation series, the trend of the jewelry industry's influence on the electricity supplier is getting bigger and bigger. Therefore, Tiffany hopes to improve the brand influence with the advantage of Net a Porter.

And this time

The two sides did not carry out the redesign of the packaging. It is reported that the Tiffany classic Tiffany blue box will be shipped in the black box of Net a Porter.