Local Clothing Brands Need To Be Recognized From The Psychological Needs Of Consumers.

By China

The "2016 China Fashion Forum" co sponsored by chain and Shang Wang was held in Beijing recently. The industry believes that the connection between reconstruction and consumers is to provide convenient services to consumers through the development of the Internet, and the reason why the brand is recognized by consumers is to reinventing business mode, innovating service means to bring quality shopping experience to consumers.

When it comes to the topic of how local brands are recognized by consumers, the industry believes that it also needs to firmly grasp the psychological needs of consumers.

The development of Sun Fei in the "Yi Fang Fang" area seems to me that the change of China's consumer market pattern has been a couple of joking worries and worries about market changes and changes.

The domestic market has neighbours Japan as an example, many experience management has gone through the market verification, and more brands that are now entering China are still at the lowest end of the products and marketing means, and are also several times higher than the domestic brands. Of course, they will gradually pour out all the Japanese elements. When consumers are slowly being mobilized, they are also making profits. When the domestic consumer market has undergone the stormy bombing of the baptism and the spoiler, the domestic market will also slowly be allowed to rise. But at this moment, we should make steady efforts to secure stability, or struggle hard to study the preferences of consumers, as well as the final outcome.

Sun Fei introduced that when Muji has been studying the style of life, it also stimulates everyone's daily necessities. When the quality of life improves, consumers will pay more attention to the spiritual level and learn how to live. This is also a strategy for them to occupy every level market.

Founded in March 2014.

"My clothes workshop" modeled on UNIQLO in pattern and innovated for China's regional market, and walked out of a new road of upgrading domestic clothing brand.

Sun Fei believes that in the second tier cities, the competition of clothing brands has been saturated. Starting from the three or four line cities, the competition pressure is much smaller.

Only when the three or four brands of local brands first practise their internal skills, will they have the opportunity to compete with these fast fashion brands. My ultimate goal is to cover the stores to the national market.

Sun Fei Tan Chen, any excellent brand always has its unique advantages and recognition, and consumers can always be attracted by their advantages to consumption in the past.

Some of the domestic clothing brands originated from single products, and then continued to expand the category on the basis of them, thus becoming the first and higher price advantage. Even now we can think of many brands that focus on professional categories, such as ADI, Nike and so on. Football and basketball are their world. Other brands can hardly get a share in the market.

Although many brands are beginning to follow these brands and focus on their professionalism, newblance, like Skech, has broken the outdoor running shoes to occupy the market. These are all the results of accumulation and concentration all the year round.

China

Sun Ruizhe, vice chairman of the Federation, said recently that when we talk about value return and product orientation, in pursuit of "doing well" and "selling well", we also need to consider how to build business civilization and guide consumption civilization. Corporate social responsibility is people-oriented, environment-friendly, fair competition, and consumer safety. Then corporate responsibility of society is fair policy, stable environment, and people's civilization.

Corporate social responsibility and social corporate responsibility complement each other in order to create great industries and great brands.