Single Store Sales Data Analysis Strategy

Sluggish consumption analysis is one of the simplest, most intuitive, and most important data factors in single store sales data analysis.

Chang Xiao is a larger sales style in a certain period of time, while the lag is opposite. It means a smaller sales pattern in a certain time.

The degree of relaxation of styles is mainly controlled by styles.

(that is, the sum of the original order plus the quantity of goods that can be added), for example, the sale of a particular item is very good, but the initial order is very small, and there is no way to fill the goods, so that it is sold out in a short time. The total sales volume is not large, so it can not be regarded as a smooth cancellation, because the contribution rate of the shop to the shop is not large.

In the analysis of idle money, it is generally divided into weeks, months and seasons from time to time, and generally according to the overall style and styles.

　　暢滯消款式的分析首先可以提高訂貨的審美觀和對(duì)所操作品牌風(fēng)格定位的更準(zhǔn)確把握，多次的暢滯消款分析對(duì)訂貨時(shí)對(duì)各款式的審美判斷能力會(huì)大有幫助;暢滯消款式的分析對(duì)各款式的補(bǔ)貨判斷會(huì)有較大幫助，在對(duì)相同類(lèi)別的款式的銷(xiāo)售進(jìn)行對(duì)比后，再結(jié)合庫(kù)存，可以判斷出需要補(bǔ)貨的量，以快速補(bǔ)貨，可以減少因缺貨而帶來(lái)的損失，并能提高單款的利潤(rùn)貢獻(xiàn)率;暢滯消款分析還可以查驗(yàn)陳列、導(dǎo)購(gòu)?fù)平榈某潭龋缒晨钣嗀洈?shù)量較多，銷(xiāo)售卻較少的情況下，則首先應(yīng)檢查該款的陳列是否在重點(diǎn)位置、導(dǎo)購(gòu)是否重點(diǎn)去推介該款;暢滯消款分析可以及時(shí)、準(zhǔn)確對(duì)滯消款進(jìn)行促銷(xiāo)，以加速資金回?cái)n、減少庫(kù)存帶來(lái)的損失。

In general, the shop opening and closing time are all about the same, but the arrangement in the middle is likely to be different.

This requires us to check the number of people entering the store, the number of people trying on them, and the number of people who try them on.

And the amount of money to be analyzed, so as to arrive at the time of entering the shop, the rate of entering the shop and trying out the paction rate is higher.

For example, these factors are low in the morning, and the data of these factors are higher in the first hour before going to work. They may consider changing the business hours of the whole day. For example, when the data of these factors are very concentrated at a certain time, the most employees, energy and sales promotion can be concentrated in this time period.

Through accurate data analysis to reasonably adjust working hours and work arrangements, can effectively promote staff enthusiasm and sales growth.

The single sales life cycle refers to the total time span of a single sale and the sales status of the time period (usually the selling period is correct).

A single sales cycle analysis usually takes some key styles.

In order to find out whether there is a shortage or generate inventory pressure, we will make timely analysis.

The sales cycle of a single item is mainly influenced by three factors, such as season and climate, sales characteristics of styles, competition between similar products in shops.

In addition to professional sales software, the sales cycle of a single paragraph can be selected through Excel software. First, the number of sales per day in the sales cycle is selected, and then through the "insert" - chart function, the sales trend can be seen through the rectangle chart or broken line chart, so as to determine its sales life cycle.

As shown in the following figure.

If the other factors such as display in this time period are not changed, the 5-9 day is the peak sales period, and the days before and after it are very large contrast, so we should compare the recent weather and temperature and the style characteristics.

Generally speaking, there are three main reasons for the serious decline of single sales: first, the recent temperature and temperature are not suitable for the sales; two, the sales life cycle has arrived, is a normal decline; three is a new style similar to it, and may be more prominent in the display, because consumers are more tired of the new style.

If the inventory is large, we should make corresponding countermeasures.

If it is the first reason, we do not need to rush to wait until the weather is most suitable for display. However, we should consider whether there is some problem in the time of loading. If there are second reasons, we should immediately promote sales to enhance the competitiveness of the unit and the inventory risk of the item. If there are third kinds of circumstances, we should consider the withdrawal or display of the new competitive items in a more general position, and review the timing of the shipment.

On the contrary, if there is still a certain sales potential according to the sales trend, it is possible to analyze how many pieces of the fund can be sold, so that combined with its own inventory, we can carry out the right quantity replenishment quickly, so as to reduce the shortage loss.