Suning.Com 418 First Day Sales Increased By 968%

In the past few days, it was suning.com's activity day. During this activity, suning.com sold commodities through multi-channel. In the April 18th war report, suning.com's sales increased by 968%.

At the beginning of April 14th, a list of the whole category of household appliances, 3C, mother and baby, general merchandise and so on was launched.

Almost at the same time, Mr. Liu of Hangzhou saw a TV set on the list and placed the order.

17 minutes later, he received a TV from brother Suning rocket.

Since then, the 418 day shopping Carnival has been launched for 6 days.

As the "double eleven" in the first half of 2016, after the start-up of the 418 Ning 418, the consumption boom in April was detonated.

On the evening of 14,

Release the first day's record.

Big data show that the cat rather than double line full bloom, sales grew 968% year-on-year.

The season air conditioners will sell more than 5000 units in an hour, and win the top selling category in one fell swoop.

The first day sales increased by nearly 10 times compared with the previous year.

On the 14 day, 18 o'clock, suning.com released the 418 hour first day 18 hour war report.

Compared to the first 418 days of last year, sales of all channels this year increased by 968%, nearly 10 times.

Among them, the mobile terminal accounts for 65%.

"418 from the beginning of the morning, many office workers have not placed the order yet. It is expected that the 14 evening party will meet another big increase."

Suning.com market leader.

This year, suning.com is holding Tmall for the first time and intends to build the 418 into a "double eleven" in the first half of this year.

Before the official start of the shopping carnival, heavyweight new products and reverse customized explosions were first launched at mnning platform and pported to ammunition at 418 with massive and super preferential prices.

418, as soon as we start, these products that have attracted the attention of many users quickly exert their strength.

A list of all kinds of explosions is a shopping guide for friends circle.

Take Lenovo's new 710S as an example, it was officially launched on the 14 day, and sold more than 2000 units in just one hour.

With high configuration and low price, Hisense LED55EC520UA has become the most popular TV single product. As of 14 days, 18 points have been the winner of the all channel championship.

Mobile phone, the first sale of 300 thousand units of millet 4S in March continued to grow.

15, the official launch of suning.com flagship store will trigger a wave of rice noodle rush.

Meizu new product PRO6 opens the hot appointment, the appointment quantity exceeds 110 thousand.

In addition, the weather turned hot, air-conditioning became a hot consumer.

Suning.com's free installation has attracted many users.

The 418, Suning air-conditioner stocked 2 million units, and the price of explosive products accounted for more than 30%. The cheapest one of the beautiful air-conditioners was only 999 yuan.

On the first day, the sales of air conditioners increased by more than 3 times over the same period, and more than 5000 units were sold within one hour after the start of the event. The sales volume in East China, central China and North China ranked three.

During the peak season for home decoration, suning.com launched the "ten thousand house renewal" plan at the right time, replacing old appliances with old ones, and buying household appliances as low as 50 percent off. The lowest price for a full set of appliances is only 4768 yuan.

Reporters learned that as at 14 o'clock at 18 o'clock, the first batch of 100 thousand sets of household appliances sold out.

Online blowing cat Ning "Hi" wind store ushered in "Golden Week" sales surge 692%

The new products of household appliances and 3C have triggered the rush of users, the massive low-priced goods of non electric categories, and even let the chopping people want to stop.

This 418 is also showing new ways of playing.

Suning.com and Tmall's APP front page were replaced with "Hi" red.

Cat Ning 418, double happiness, pass the elements of happy consumption.

Reporters learned that on the first day of the online war, Suning supermarket sold 264 thousand paper products, 165 thousand packs of snacks and 261 thousand bottles of beauty makeup.

The super brand, the special brand of the super brand, has sold 270 thousand bags.

Oreo sandwich cookies were sold for 258 thousand bags at 2:00 p.m. on April 14th.

Su Ninghai bought the blowout of sales on the first day of 418.

During the 418 period, Suning's self import products did not increase prices, causing users to rush to buy.

Sweden's FOREO Fiore LUNA Mini Luna electric speed sonic silicone cleanser is sold out by netizens.

At present, Suning contacted businesses to make urgent replenishment to ensure normal supply during the 418 period.

Under the line, suning.com's 2900 stores have launched the "poly benefit super group buying day". The main business is to take part in the store activities, and the whole category suppliers will launch the exclusive price, and do group buying activities around the ticket entry.

According to statistics, the sales volume of 418 stores under the first day line increased by 692% over the same period last year.

In Shanghai, Beijing and other places, the crowd in the store is surging, and the counters are crowded with users who consult and place orders.

From the feedback data from the scene, the highest volume of single stores in the first tier city stores reaches 100 thousand, which can be compared with the golden week consumption.

The 418, Suning rural business performance is still eye-catching.

As the more than 1300 direct purchase shops and more than 190 Chinese characteristic pavilions to promote the entry of agricultural products and industrial products to the countryside, they performed prominently on the first day.

Among them, Shenzhen Longhua Clear Lake Flower half mile straight shop, Tianjin Dongli no time garden straight shop and Shaoxing Shengzhou direct shop, occupy the chain rose the top three.

The Xi'an Pavilion, the Xinjiang Pavilion and the Ganzhou pavilion are listed among the top three Chinese characteristics museums.

O2O double line force scanning code purchase, V purchase drainage tool

During the 4.18 period, the superiority of Suning O2O mode was further demonstrated.

More than 2900 Suning stores give full play to the offline home role and play an important role in coordinating online efforts, online two-way drainage and enhancing user shopping experience.

In promoting user shopping experience, the store launched the introduction of goods, gold medals V purchase and other special services, also get users love.

On the 14 day, more than 3 of consumers chose to pick up goods from stores.

The service solves the pain point that users can not receive express delivery during working hours. At the same time, it can avoid the poor experience caused by terminal logistics Catton during the rush hour of online shopping, and greatly reduces the waiting time of users.

In addition, Suning stores also focused on launching the O2O service innovation product "gold V purchase", that is, users can make an online booking guide for nearby stores through suning.com PC terminal or mobile terminal, and enjoy one to one customization service when shopping in stores.

The number of participants on the first day of the service has also increased significantly. The total number of appointments per day has exceeded 50 thousand people, playing an important role in line drainage.

In addition, the number of users who took part in the experience of suing shopping in Suning stores also reached 4 times the daily average.

Users only need to sweep the two-dimensional code in the store, they can easily buy online products, and can participate in sweepstakes, discounts and other member welfare activities. They can not only satisfy users' shopping needs, but also provide full line drainage for online users.

"Three links" integration into the actual service line fired the 418 first shot

Previously, suning.com and Tmall summed up the integration of the two sides during the 418 period as "three links", that is, commodity links, membership links and service links.

Since March, suning.com and Tmall have signed contracts with apple, HUAWEI, Meizu, glory, Samsung, music, Nubia, OPPO, vivo, ASUS, Lenovo and other brands. The SKU products of all brands are identical with those of suning.com's main station, offline chain store and Tmall's flagship store.

In terms of membership, suning.com and Tmall add up to 600 million members. The huge membership also laid the foundation for C2B reverse customization.

Based on big data analysis, the Haier small sea lion water heater launched on the first day of 418 was eye-catching. As at 12 noon, 5656 units were sold under the product line, with 3000 online bookings.

During the 418 period, the service link represented by "half day" became a killer for cat Ning to create the ultimate shopping experience.

Just after 14 o'clock, Mr. Liu of Hangzhou received the first single item of 418 activities at 17 minutes.

It is understood that Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, Nanjing and other 6 cities consumers in Tmall suning.com official flagship store orders, you can enjoy the "morning orders to arrive in the afternoon, the evening to the next morning to" the "half day" extreme logistics experience.

In order to enable customers to enjoy a more extreme shopping experience, Suning color TV will also carry out the "delayed payment" service.

During the New Buy 418 Shopping Festival (April 14th to April 19th), as long as consumers buy suning.com Sunday self operated color TV sets and pay for them at the same time, if they do not receive the goods within the specified time, they will get suning.com vouchers worth 50 yuan after verification.

The person in charge of the suing logistics, said, in early April,

According to the user's purchase data, we have prepared the merchandise beforehand, giving priority to selling the best sellers in the nearest warehouse, store and distribution point to the target consumers.

Once new orders are generated, the backstage system can respond immediately and deliver goods quickly. This is where the 6 cities of the cat live in the middle of the day, and it is also the hard power that other electricity providers can not copy.

In terms of financial services, Suning willfully paid 12 stages of interest free phasing activities to help New Buy 418 Shopping Festival.

Color TV, refrigerators, air conditioners, washing machines, water heaters and other categories of popular single products on the basis of ultra-low discount, enjoy another 12 period interest free, the first day of activity on the first day of the order has exceeded 40%.

Mobile shopping has become the main way of consumption for consumers, and nearly 70% of the user pays to choose the mobile terminal to pay for the shopping.

In the closed shop group buying activities carried out by Suning store, the promotion of the self interested shop has greatly reduced the payment time and improved the user's inspection. As at 14 o'clock, 18 points, the order of capricious payment accounted for more than 90% of the shop order.