"Design +" Becomes The Breakthrough Way Of China'S Textile And Garment Industry Under The Structural Reform Of Supply Side

"Design +" becomes the breakthrough way of China's textile and garment industry under the structural reform of supply side

This is the best era and the worst.

For the Chinese textile and apparel industry, which has the most comparative advantage, this sentence is more pertinent.

On the one hand, because of the rising cost, it is difficult for the low end textile and garment industry to win the market by scale. On the other hand, the emergence of personalized and diversified consumption trend has created many new market myths for many textile and garment enterprises that are good at catching opportunities.

March 31st, China Fashion Week (2016/2017 autumn winter series)

Curtain down.

This season, "

As the theme, Li Dangqi, chairman of the China Fashion Designers Association, told the reporter that "design innovation is a short board and soft rib for the development of China's garment industry. It is also a serious reason for the serious homogenization of products, overcapacity, insufficient supply to the market and oversupply of oversupply.

This is why the domestic market is weak in recent years.

Now the industry has recognized the important role of design innovation, and design innovation is the important starting point and focal point for the adjustment of the supply side structure of the garment industry.

China lacks good designers and lacks industrial ecology.

"The textile and garment industry is a pillar industry of our national economy, an important component of the national livelihood industry, an important component of the internationally competitive competitive industries and a strategic emerging industry, as well as an important carrier of cultural creativity". When the vice president and Secretary General of the China Fashion Designers Association introduced Zhang Qinghui, the instinctive reaction of the reporters is how can they reach the pillar industries? Zhang Qinghui further stressed, "this is not what I said, it is the position of the State Council for the textile and garment industry, and the textile and garment industry has been and will continue to be the pillar industry and consumption support force of China's economy."

According to the National Bureau of statistics, in 2015 1-12, the textile industry above designated size enterprises achieved a total revenue of 70713 billion yuan, an increase of 5% over the same period last year, and realized a total profit of 386 billion yuan, an increase of 5.4% over the same period last year.

"It is not easy to achieve these achievements in the textile and garment industry in the face of many industries' sluggish performance and declining profits. This shows that the industry that is fully competitive in the market has seen the dawn of pformation and is still very competitive internationally."

Zhang Qinghui appraise.

Unlike people in the early days of reform and opening up, people who lack clothing and less wear have already achieved a well-to-do lifestyle. China is moving towards an affluent well-off society. The direct embodiment of this spans in the textile and garment industry is that personalized small batch customization, with design creativity as the core of development, has gradually become the main theme of industrial development. The "design +" era is coming quietly, and the so-called design leads the industry and fashion changes life.

"The creative design industry is the touchstone for all walks of life to achieve innovation and development," Li said.

Through the way of industrial development with design creativity as the core competitiveness, we should change the traditional mode of resources and labor to occupy the international market, and deliver high-quality Chinese designs to the international fashion consumer market, and change the world's traditional impression of China made by upgrading the level of design creativity.

Although the strength of innovative design is generally recognized today in all walks of life, it has been a 19 year career for China International Fashion week.

Zhang Qinghui told reporters that unlike other fashion week around the world, China International Fashion Week annually selects the best designers of the year to choose the best.

The best

Designers and Jinding awards, so far, more than 3000 design rookies have participated in more than 100 special competitions finals, which greatly promoted the improvement of our design level.

"Compared with the European and American countries, in the fashion industry, we are not lack of good designers, but the industrial ecology is not mature enough."

Zhang Qinghui takes the Paris international fashion week as an example. After finishing the fashion show, the buyers may immediately place orders in bulk and have a mature and mature industrial chain.

Chinese independent designers are more difficult to grow up, not only to understand design, but also to understand production, marketing and promotion.

To this end, China International Fashion Week has made many innovative attempts with its own platform advantages, such as the introduction of 10+3Showroom, DHUB and other functional blocks, and linking "show" and "business" closely together to create a solid interaction platform integrating modeling, static display, fashion publishing, buying orders and Sharon dialogue.

-- the great value behind the fashion week's blooming

As the top event of China's fashion industry, China International Fashion week not only promotes the development of domestic fashion industry chain, promotes the exchange of designers at home and abroad, but also plays an important role in building industrial chains and aggregated industrial resources.

At the same time, to speed up the development of fashion industry is of great significance for the pformation and upgrading of traditional industries and the cultivation of new economic growth points. It is also an important way and direction for the pformation and upgrading of traditional industries under the new normal.

Perhaps it is optimistic about the bright prospects of the fashion show. Over the past three or four years, more than 40 fashion weeks have appeared in the whole country. "Even a few areas with weak industrial foundation, few brands and designers lack resources have been making fashion week in the name of the city, so as to enhance the image of the city, lead the people to consume and promote the improvement of their lifestyles. This is a very pleasant aspect." Zhang Qinghui said, "at the same time, China's fashion industry is in its infancy. If the country takes the lead, it will link up many fashion week organically to achieve complementary advantages. Dislocation operation, social resources leveraged and social impact are very different, which will further enhance the country's soft power."

Chen Dapeng, executive vice president of China clothing association, said that the world's four major international fashion week - Paris, Milan, Italy, London and New York of the United States all have strong endorsement.

As the most famous fashion week in Paris, Haute Couture has always been a product of the French national treasure. The French government has implemented strict protection and support policies. Apart from the law, the state has also set up the Le Louvre Museum high fashion exhibition center, which will focus on the fashionable cloth shops distributed in the past to the world-famous Le Louvre Museum Art Museum Square.

"In the past, fashion week was just a means to publicize and expand revenue as a new product".

Li Chaode, director of the College of art, told reporters, "with fashion becoming a culture and integrating into people's lives, the fashion industry of all countries in the world will devote their energies to enhancing competitiveness through high added value. The most representative fashion week is".

The blooming of fashion week is due to its huge social and economic benefits.

Milan fashion week is a high quality platform for the products made in Italy to the world. It has become a steady sea needle for supporting the healthy development of Italy fashion industry.

According to data released by CarolynB.Maloney, the New York fashion week brings us $900 million in economic benefits, much more than the US Open, the New York marathon, or the super bowl of the Rugby Football Club, New York.

Some people even say that today's fashion industry offers more jobs than the automobile industry.

"The biggest short board of China's fashion industry is still packaging and publicity. The state should focus on the construction of carriers, and strive to organize a large number of fashion activities such as China's fashion week with international influence, establish the exhibition heights of China's international brand radiation, establish original designs, cultivate upgraded incubation bases, and create a platform for internationalization of Chinese independent brands."

Xu Aihua, chairman of the National People's Congress and chairman of Zhejiang Hualian Group Co., Ltd.

Who will be the fifth largest international fashion week in the world?

There is no doubt that China International Fashion Week is eager to become the fifth largest international fashion week in the world. Not only because Mercedes Benz and its strategic partnership in 2011 made it a member of Mercedes Benz global fashion week, but also because it has the largest and most dynamic fashion consumer market in the world, and the industry expects an international fashion week with distinctive oriental characteristics besides Europe and America, making it an important vane to lead the development of Asian fashion.

At the just concluded International Fashion Week this season, there were 55 brands and agencies from home and abroad, 38 Chinese and foreign designers and nearly 70 design rookies. They held 46 special events and 1 professional competitions, as well as 20 special events such as press releases, Sharon forums, professional seminars and so on.

"China International Fashion Week" was founded in 1997, when it was called "China Fashion Design Exposition". There were only 10 games in the conference. The reason was that the Ministry of textile industry put forward famous teachers and famous brand projects to guide the industrial pformation.

At present, China International Fashion Week is attracting more and more attention. Designers and brands in more than 20 countries participate in the season. Over 300 official media are registered, of which 1/5 are international media, becoming the most dynamic, influential, professional, market-oriented and international fashion week in the Asia Pacific region.

Zhang Qinghui introduced.

Although China International Fashion Week has achieved good results, it still has a long way to go in the face of Japan, South Korea and many other competitors.

"If the government can give sufficient support in terms of capital and policies, China International Fashion Week will play a significant role in promoting China's cultural symbols and the rise of China's fashion industry."

Li is confident.

Li Dangqi told reporters that unlike the big brands, the fashion week has more and more small and medium-sized brands and independent designers who embrace dreams. A fashion show with just over ten minutes has invested less than hundreds of thousands of yuan and millions of dollars. The critical moment for their growth needs the support of the state.

"Almost all foreign and domestic fashion week events are supported by government funds. For example, the Italy government attaches great importance to the cultivation and expansion of its fashion brands, and has set up the Italy Foreign Trade Commission (ICE), which is responsible for the fashion industry related matters, and has held a fashion show for its designers abroad to publicize their fashion culture."

Li also pointed out that since the establishment of China International Fashion Week, the Chinese international fashion week has formed a publishing site with 751D, PARK and Beijing Hotel as the main venue during its hard exploration. If we can choose the places with the distinct indication of Chinese traditional cultural symbols such as the Imperial Palace, temple and Tiantan, such as National Museum, National Grand Theater, bird nest, water cube and other national cultural and artistic stadiums and gymnasiums, holding 1-3 super exhibitions representing the spirit of contemporary Chinese fashion will set off the public's keen attention to a series of fashion elements and fashion activities of China's fashion industry, fashion brands, excellent designers and their works.

Li DQI recommends that France has the best craftsman award. The winners are personally awarded by the French president. China has rich clothing cultural heritage and excellent design talents. It can set up national level fashion design awards to recognize outstanding talents and practitioners in fashion design.

In addition, in order to promote the construction of Beijing's fashion capital, it is suggested that central and local governments should join forces to build Beijing into a truly international and fashionable metropolis.

"If the government and relevant competent departments of the state can gather resources to form a joint effort to jointly promote the development of China's fashion industry, promote the construction of Beijing's fashion capital and promote the continuous development and growth of China's international fashion week, the textile and garment industry, a pillar of the national economy and an important livelihood industry, will again develop rapidly, contributing to China's economic growth in the world."

Lee was looking forward to it.