China'S Travel Market Slows Down Across The Board
Under the background of the new era, how can China's travel management industry be more visionary to meet the change and realize the "change of industry"? The vice president of Ctrip and CEO, a travel agent of Ctrip, explained the meaning of "change" in his eyes: "wise change", "first of all, we need to have a high degree of change, not only to deploy China, but also to look at Europe and the United States and the whole world; secondly, we need to have visionary changes, not only to seek our own development, but also to look at the development of the ecological chain."
Fang Jiqin said that with the help of information technology and the mobile Internet wave, China's business management is in the era of cornering and overtaking. It has the opportunity to create world-class companies through technological innovation and capital operation.
Fang Jiqin said the move to reduce the agent's commission to zero led to China.
travel management
Change to centralization.
"In the past, it is possible that the volume of service businesses scattered in various booking companies, travel agencies, or some ticket stations will flow into regular companies, so the industry concentration will increase.
If the development of China's travel market is more and more standardized, we will have more opportunities. "
Then, with the help of
Big data
What are the latest changes in the strength of insight into the trend of travel consumption?
Zhang Kai, director of the financial innovation Department of UnionPay, pointed out that during the past 5 years, the Bohai rim economic circle, the Beibu Gulf economic belt, the Silk Road Economic Belt, and the central region are attracting more and more business travelers' attention. However, the number of traditional first-line cities has gone up, and the growth rate of travel volume has slowed down in recent years, and the link data is lower than the national average level.
"In the past 5 years, China's travel market has maintained a growth trend, but the growth rate slowed down in 2015.
Three or four line city
The proportion is increasing year by year.
The average daily cost of the first tier cities is 500 yuan, the second tier city is 400~450 yuan, and the three or four line city is 300~400 yuan.
During the trip, the average single consumption of restaurants increased in 2015 to 100~200 yuan per meal.
In the past five years, the travel days of commercial travel are between 1.6~2.1 days.
Zhang Kairu pointed out.
In the forum discussion session, executives from the shipping division, hotels and partners, and business representatives made in-depth discussions on the two topics of "new business change" and "evolution and upgrading of travel management ecosystem".
The guests believe that the accelerated integration of the online tourism industry and the reduction of agency commission by domestic airlines will accelerate the reshuffle of the agent industry and promote the standardization and centralization of the business travel management market.
On the other hand, the rapid popularization of mobile devices and applications has prompted mobile office to become a "new normal". The superposition of the two major trends of mobile office and approval, booking and reimbursement will undoubtedly have a significant impact on the whole business travel system.
According to the forecast of Ctrip's business trip at the summit, the future business travel service system should be an integrated ecosystem that integrates business travel management company with its front-end and back end ecological chain enterprises, namely, hotel, air ticket and other products suppliers, cost control, office and other software service providers, banks and the three party payment, data integration and security management and other service providers.
In the face of the fact that the gross profit margin in the business travel sector is only 4%, it is basically the current situation of the meager profit era. At present, some OTA such as Ctrip, where to go, and elong have been integrated. So, will the integration of the future integration be able to enhance the profit change in the future business market?
In this regard, Bai Zhiwei, vice president of eLong Travel Network, said that in the past TMC (enterprise customer travel management business) market, eLong did not have much C end market.
After the reduction of the airline ticket, the profit will probably decrease in the future, which may only be about 4%.
"In the future, it depends on the space of negotiation between TMC and airlines. I think the average profit rate of hotels is higher than that of air tickets.
Because no price war, it may be a price for C, TMC a price, the hotel price will be better than the ticket, no matter from the pre order volume, including the proportion of TMC, there will be a larger development in the future.
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