Many Leading Sporting Goods Brands Achieve More Than 10% Or Even More Than 20% Growth.

The eighteenth China (Jinjiang) International

The sports industry fair was held in Jinjiang, Fujian on 19 April to attract overseas businessmen to seek business opportunities.

The eighteen China International Footwear Industry Expo yesterday released the "China footwear industry development index" and "2015 China shoe industry operation analysis".

Analysis pointed out that last year, the development of mainland footwear industry, many leading sporting goods.

To achieve more than 10% or even more than 20% growth.

According to "2015 China shoe industry operation analysis", according to the estimate, mainland China last year

The output is 14 billion pairs, exports 9 billion 870 million pairs (the amount is 51 billion 120 million US dollars), imports 97 million pairs, 2 billion 460 million US dollars, the domestic market consumption is expected to be 3 billion 800 million pairs, the total consumption is 350 billion yuan.

Analysis shows that the mainland sporting goods industry as a whole has entered the downlink cycle since 2011. After several years of in-depth adjustment, the leading brands began to take the lead in recovery, and V began to reverse in 2014.

Along with the mainland's measures to speed up the development of sports industry and promote sports consumption, the sports industry as a green industry, sunrise industry support, and the 2015 football reform, bidding for the Winter Olympics, has injected strong vitality into the sporting goods market.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20% growth.

Not only the mainland sports brand is eye-catching, but also the international brands like Nike and Adi have achieved two digit growth, and the sporting goods industry has entered a new round of rising cycle.

In terms of share of sales revenue, Fujian, Guangdong and Zhejiang accounted for 65% of the total, while the rest of the provinces accounted for less than 10%.

The share of the top three provinces in sales declined slightly compared with last year's share.

Henan has been more than Shandong for fifth consecutive years, ranking the largest in mainland China.

Regionally, the growth rate of Jiangsu, Hunan and Chongqing is higher than that of the mainland.

From the perspective of competitors, Vietnam and Indonesia are the five largest producers of footwear in the world, and there is a positive competition with the mainland's footwear exports.

Before 2008, the average annual growth rate of mainland footwear exports was higher than that of the two countries.

But after the financial crisis, the average annual growth rate of the mainland is slower than that of Vietnam and Indonesia.

In addition to the above two foreign countries, Philippines's exports increased by 79% in 2015, Portugal's growth by 11%, Spain's 11%, Brazil's -10%, Turkey's -7%.

The mainland footwear industry development index includes shoe product price index, footwear industry prosperity index and finished footwear foreign trade index.

Among them, the shoe product price index is divided into two categories: shoe material price index and finished shoe price index.