Internet + Has Been Caught Up In Street Fighting Clothing, Shoes And Hat Industry Has Become A Draught.

This is a matter of fact.

Yuan Baocheng international brand center CEO Ye Dan is a clothing, shoemaking, bag and suitcase cross border designer, in NIKE, Bao Cheng,

Other famous enterprises have a brilliant resume. The theme of his speech is "brand personalization and personalization brand". He thinks Internet + has been caught up in street fighting, and the clothing industry has become a draught.

At this time, for the light industry, Internet plus is certain; and for heavy industry, the Internet is also certain.

"Many companies blindly chase" Internet + "and pursue only illusory concepts. Instead, they are not aware of the core value of consumer demand.

For the Internet plus theory which is very rampant, Zhu Minjie, senior director of Anta marketing department, put forward the proposition of "user value industrial foundation", elaborated the practice path of sports industry + Internet, and emphatically interpreted Anta's craftsman's way with "Challenge100" professional function running shoes.

Act as

Hand in hand with China's top marathon runner Chen Bin 100 challenging 100 marathon feats, Zhu Zong listed a set of data to illustrate the difficulty of this product: 17 neckline foam research and development, 22 soles development, 84 material validation test, 92 R & D team escort, 120 day and night meticulously polished, 500 human actual combat tests, more than 100 processes meticulously crafted, hundreds of Chen Bin Bin actual combat evaluation, hundreds of thousands of rounds of machine testing...

Anta has the first state-level sports laboratory in the industry. It has more than 40 industrial patents every year, and the proportion of innovative products accounted for 40% of the total sales.

As far as traditional industries are concerned, there are still many markets for consumers to explore and experience.

In Lin Hongquan, MES is defined as the gateway to the manufacturing execution system.

After the key of the road, Angelo Taurino, a Limited by Share Ltd consultant of Italy robotics automation system, has shown the way of innovative footwear making by intelligent manufacturing with rich video cases.

The workshop workers in the video are not wearing masks, and seem to be unthinkable in western countries that emphasize human rights.

The explanation of Angelo Taurino is that in order to cooperate with automatic production, they use a new environment-friendly glue.

He also stressed that the purpose of mechanical substitution is not to reduce staff, but to increase rate, reduce waste, improve quality and reduce costs.

Over the past 2 years, more and more European American companies have gone to Italy to find new ways of producing sports shoes.

According to 2015 data, as the world's largest footwear producer, only 1% of China's enterprises are using automated production, while Europe and America, which produce less shoes, are using automation equipment on a large scale.

At present, the automation equipment and technology are very mature. He hopes that Chinese enterprises will be confident and actively participate in it. Even if we pfer the industry to Southeast Asia, we should use intelligence to produce more inexpensive products, not just simple replication.

As a future oriented industry, the footwear industry is accelerating the introduction of automation equipment, which requires more and more key labor processes to achieve automation or even semi intelligent operation.

Lin Hongquan of the Institute of automation of the Chinese Academy of Sciences, for example, said that in 2011, Foxconn had 1 million 200 thousand people. The company then proposed that 1 million robots should be installed in the next three years. But by the end of 2014, only more than 30 thousand units had been installed.

The core ideas of industry 4 include: a network (Information Physics fusion system), two major topics {digital factory and intelligent production, three integration (horizontal integration, vertical integration and end to end integration).

Enterprises should understand machine substitutions from a broad sense. Instead of simply replacing machines with machines, they can not replace manual labor with high technology.

The competition between enterprises in the future is closely related to intelligent manufacturing. The 4 era of industry has arrived. Enterprises should make full use of the latest development achievements of computer technology, network technology, communication technology and intelligent technology, and promote industrial upgrading to a new height.