Multi Functional Shoes Are Relatively Profitable.

Xu Wenxiong, general manager of the limited company, worked in the factory for many years. In 2010, he founded the Yong Du shoes industry, specializing in producing shoes with intelligent elements such as smashing, puncture prevention, antistatic and oil resistant.

Talking about the phenomenon of many shoe companies moving abroad in recent years, Xu Wenxiong told reporters that he once had a friend who went to Vietnam to invest in 2006 and made a lot of money. At that time, the 1 yuan invested was now 9 yuan.

But now it is no longer meaningful. Vietnam's labor costs are also rising. In contrast, Dongguan's industrial chain is complete and its workers are skilled in producing special purpose shoes.

For example, the multi function of Yong Du shoes production.

The technical requirements are relatively high, Vietnam can not produce, so the external competition pressure is not big, the profit is higher than the production of ordinary sports shoes, more than 6 points.

Ye Feng said, "the" brand "is a high-end market.

It will be relatively high. A golf bag is about 4000 yuan, of which the cost of leather material is about 2000 yuan.

And the "private" products launched by the "Ma Ting" brand in Nancheng have brought higher profits to enterprises.

Ye Feng, an exporter of leather products, founded the "brand" brand in 2013 and opened the exhibition shop in Nancheng.

At this year's Gabon conference, "Madian" brand Lanting Pavilion series, plain series, Maple Leaf series, letter series will be unveiled, hoping to expand the high-end market by Gabon.

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In Putian, there are thousands of enterprises producing shoes, and the strength of manufacturing is self-evident. Nowadays, these traditional footwear enterprises are in a dilemma in the face of pformation problems.

As the president of Putian Footwear Association, Mr. Chen Wenbiao not only made the first step in the field of intelligent shoes, but also actively guided other shoe enterprises to pform through their own experience.

Based on this, double Chi has also developed intelligent shoe incubation platform.

The intelligent shoe incubation platform is supported by the Putian Footwear Association at the back. It can borrow local shoe industry resources, including the double car enterprises and the support from Shanghai, Shenzhen and Fuzhou software teams. The main purpose is to let shoe enterprises develop in the direction of intelligence, get rid of the majority of small shoe enterprises' dependence on foreign trade orders, and enhance the competitiveness of shoes enterprises.

As a traditional shoe enterprise, the pformation of intelligent shoes has the advantages of natural supply chain and sales channels.

Take the double speed enterprise as an example, at present, its production line produces about 1300 million pairs of intelligent shoes every year, a large part of which are foreign brands' OEM orders.

In the exploration phase of intelligent products, in addition to developing the product line of its own brand, the company adopts the way of cooperation with some Internet Co at the same time, combining the strengths of the manufacturing industry, shoe design and component plan, with Internet Co's strong point -- software development, and promotes the joint operation after production.

In terms of sales channels, the advantages of traditional shoe enterprise channel resources are not only in quantity but also in levels.

For example, online Taobao chips, official platforms and third party e-commerce platforms, as well as offline retail partners.

In addition, there are some channels for operators, such as sending messages to parents automatically after entering the school, through the school communication business.