China'S Apparel Industry Needs To Prepare For Large-Scale Layoffs.

China's apparel industry needs to prepare for large-scale layoffs as the global luxury goods industry is stagnant and China's economy is slowing down.

In the retail industry, with the increase in the number of enterprises such as WAL-MART (Walmart), K-MART, J.C. PENNY, Messi Macy (s) and Gap clothing, the size of layoffs will also gradually expand.

The economic crisis is not a bad thing either for the government or for enterprises.

After all, flowers grown in greenhouses are not as strong as those that have experienced wind and rain.

Western enterprises have just experienced many market exercises before they become pnational giants.

In short, there is nothing wrong with bringing in mass layoffs at all times.

Shanghai, China, the first quarter of 2016 did not bring new trends to the fashion industry, but continued the recession in 2015.

In the first year, Hedi Slimane, Stefano Pilati and other creative directors left.

CEO was not idle. First, Chanel's Maureen Chiquet announced her resignation, and then Luxottica's Khan resigned.

This month, the major luxury groups that have just released their first quarter earnings are worried.

In fact, since 2013, China has heard news about layoffs.

So far, publicly reported large-scale layoffs have mainly occurred in the fields of science, technology, telecommunications and the Internet.

In China's apparel industry, news of brand closings has also been heard.

Although small-scale layoffs have been seen in some parts of the country, will China's clothing industry experience a large-scale layoffs?

The reason why I pay so much attention to layoffs is that I feel a lot of pain in layoffs.

During the 1998 financial crisis, I was working at Nike Inc., a sports giant.

One day, the company suddenly held a full staff meeting that it would lay off staff, but the list of layoffs was uncertain.

The rest of the week was almost restless, waiting for the list of redundancies to come out.

One day later, when I entered the company, I found that the computer could not run.

Everyone was called to the boss's office to talk.

If you receive a letter, you are laid off.

The letter stated all the compensation conditions.

If you do not receive the letter, Congratulations, you are still valuable to the company.

Layoffs were implemented immediately.

After half a day, the tables around me were empty.

This is my first experience.

The cruelty -- the colleagues who walked along with each other suddenly walked a great deal.

This incident allowed me to re-examine the difference between capitalism and the socialist system.

At least in the financial turmoil, China's domestic enterprises have not heard of large-scale layoffs.

On the one hand, the Chinese government has made active prevention and control, insisting that the RMB should not be depreciated. Secondly, from the operational level of the enterprises, local enterprises are going through the process of pforming from state owned to privatized economy, while private enterprises are just beginning to grow, so the participation of local enterprises in the global economy is not yet deep, and so the impact is not great.

However, a number of foreign-funded enterprises in China's domestic market, like Nike, have experienced a large-scale layoff.

Now another ten years have passed.

In the past ten years,

Or China?

Disruptive changes have taken place.

The traditional retail scenery is no longer the Internet; the Internet has become a completely life style from simple mail communication and sales channels; the middle and primary employees of the enterprise have grown from a group of parents who listen to their parents at home, listen to teachers in the school, and listen to leaders 60 and 70 after the business to grow into more self 80 and 90; the domestic market economy is more independent and globalized.

So if there is another economic crisis, will the method of administrative intervention continue to be effective? Most importantly, maintaining social stability is important, but if objectively, the enterprises do not have the ability to bear it, we must know that no layoffs need to pay huge financial costs: to die or to lay off workers. What about enterprises and the government?

From the enterprise level, so far, the leading companies in several fields, such as BELLE, casual wear Metersbonwe and sportswear Lining, are not optimistic.

In fact, from a certain point of view, "entrepreneurship" has already explained the difficulties of the current job market.

To some extent, the difficulties in the job market reflect that enterprises are at least cautious in expanding their scale and recruiting staff.

In addition, because of the long-term immersion in the capital market and the existence of the developed market consulting institutions, the European and American companies have a stronger ability to predict the market crisis than Chinese enterprises.

Chinese enterprises are still groping for the laws of market economy, so the reaction of Chinese enterprises to market crisis may be a hindsight.

In China's apparel industry, women's clothing, casual wear and fashion footwear are the most competitive ones.