Is CK Creative Director Leaving His Successor?

Recently, Calvin Klein announced that Francisco Costa, the creative director of women's clothing, and Italo Zucchelli, the creative director of men's wear, will leave. However, the group did not give the name of the new designer, only saying that it would "make an appointment at the appropriate time". This has also been passed on for the past few months. Calvin Klein Inc. Raf Simons, the only creative director of Belgium, left much room for imagination. The group has declined to comment on the rumour. It is reported that Raf Simons's non competition agreement expires in October this summer after leaving its former owner Christian Dior Dior.

In the press release, Calvin Klein, Inc. pointed out that the decision to unify the concept of creativity is the global brand that has been restarted since 2013. Upgrading strategy Part of it. As the Group continues to target the retail sales of US $10 billion worldwide, brand positioning in all markets needs to be further unified to pave the way for long-term growth in the future.

Calvin Klein, Inc. CEO Steve Shiffman, said that the adjustment of the creative strategy is another new start from the founder of Calvin Klein, which sold the brand retirement group in 2002. He also expressed gratitude to Francisco Costa and Italo Zucchelli, who joined the group in 2003 and 2004 and have been leading the growth of women's clothing and men's wear.

Designer Raf Simons

In 2002, Calvin Klein and Inc. were wholly purchased by PVH Corp. (NYSE:PVH). In 2013, PVH Corp. spent $2 billion 900 million on the acquisition of women's underwear and sportswear manufacturer Warnaco Group Inc., which owns CK Jeans production license, so as to bring the Calvin Klein brand into full revenue. Since then, Calvin Klein and Inc. have reorganized the cowboy and underwear business for a long time, but from the 2015 fiscal year, they began to shine again.

According to website data, in the recent fourth quarter, Calvin Klein, Inc., attracted attention, sales surged 14.7% to 806 million dollars, and fixed exchange rate increased to 21%, of which North America and international sales all achieved 20%+ growth, and the sales growth of two big markets reached 4% and 6% respectively. During the period, the wholesale business of underwear in North America was particularly prosperous. The strong sales in Europe and China offset the decline in Hongkong, South Korea and Brazil.

In the 2015 as of January 31st Fiscal year Calvin Klein and Inc. achieved a net sales of US $2 billion 922 million 600 thousand, an increase of 2.2% over the 2 billion 858 million 800 thousand US $2014 in fiscal year 2 billion 858 million 800 thousand, but after the impact of US dollar appreciation, there was a strong growth rate of 9.2%.

PVH Corp. predicts that Calvin Klein and Inc. will increase sales to 12% in the first 2016 quarter of fiscal year, and the growth rate is expected to be 6%.