Burberry Declined In The First Quarter, And CEO Is Facing The Crisis Of Being Picked Up.

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It's been called "high-end H&M" by the industry, and the Burberry, which has recently issued the first quarter earnings, is obviously going to let CEO have a big pot.

Because the profitability of the group continued to deteriorate.

It is reported that in the 2016 quarter of March 31st as of the fourth quarter, Burberry

Comparable sales recorded 5%, far less than the market expected 1.4%, while this data also dragged down the performance of the group in the second half of the year, the group in the second half of the year than sales by an annual reduction of 2%.

In particular, the group pointed out that the group's growth rate was 1% in the absence of Hongkong's Macao market.

At fixed exchange rates,

In the second half of the year, retail revenue was 1 billion 64 million, which was basically flat compared with the same period last year, while wholesale business income also declined by 1%.

In the second half of the year, the group closed 8 stores and opened 5 stores. Therefore, in terms of the speed of expansion, the group also recorded a setback.

In this regard, CEO has always had two choices: 1, choose to focus on products and design; 2, the group's external designers, so that they can concentrate on making a "complete" CEO.

Affected by the above news, Burberry's early decline narrowed to 5.89% on that day.

However, the investment bank still has a bad attitude towards this data.

Investment bank believes that by closing the auxiliary line, reducing employee benefits and merging the double show mode, the group still performs poorly, and continues to deepen and expand the measures with limited effect. Therefore, the investment bank downgraded the Burberry share price to "lose the market".