Bvlgari Expects To Focus On E-Commerce Business In The Chinese Market In The Second Half Of The Year.

The new tax system also failed to combat the enthusiasm of luxury goods in China.

Bvlgari, as LVMH's robust watch and jewellery brand, has to rearrange the market because of its recent setback.

It is reported that Bvlgari CEO, who interviewed foreign media after the issuance of the financial results, said that the haze of terrorist attacks still had a great impact on the growth of the European market. Therefore, the group will restructure the market. If the original layout is based on the growth of the European domestic market, the weak sales performance that continues to the summer will drag down the sales performance of the whole year.

For the Chinese market, Bvlgari is still full of confidence. Although China's economy is slowing down, consumer sentiment is low and the anti-corruption policy continues, sales of jewellery and advanced watch business have been damaged for a while, but Bvlgari still hopes to boost profits through China's electricity supplier.

However, although the group's CEO is full of confidence, competitors have already taken the lead.

It is still full of unknowns and many problems that we want to rely on e-commerce to create a new world.

Therefore, group CEO said that in 2016, 12 stores will be opened, and at the same time push forward.

More than 10% growth. In addition, it has stepped up the expansion of a small but fast-growing e-commerce business.

Previously, the group had only a complete electricity supplier layout in the two markets of the United States and Japan, so it will expand its business to China, Canada and Russia.