Li Lang Continues To Push Women'S Clothing To Enhance Overall Efficiency Of Store Operation.
China's 2015 annual report shows that the annual operating income of 2 billion 689 million yuan, up 10.5% over the same period last year.
Net profit of 625 million yuan, an increase of 12.7% over the same period.
Implement "
Internet + Li
"Strategy" or lifting the new retail revolution for men's wear, it plans to launch the women's clothing series every quarter in the autumn of 2016.
In 2015, there were 94 outlets and 2985 stores. (LILANZ brand stores decreased 123 to 2660, and L2 brand stores increased by 29).
In 2015, Mr. Lee deployed correctly.
Main and subsidiary brands
And for different brands.
Retail channel
The integration and optimization.
By closing stores to enhance the overall efficiency of store operation.
In 2016, Li Lang plans to increase the number of LILANZ shops in shopping malls, and enter the shopping malls of provincial capitals and prefecture level cities in the new year.
In addition, we continue to use Tmall as the main online sales channel, and develop and use WeChat platform to provide direct delivery stores and try out services.
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