The Clothing Market Is Weak And So On.

In the new year, the clothing market continued to be weak for the past year. In order to make breakthroughs, thousands of brands joined together to spend the winter period of the clothing market.

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The market is now showing an overall downward trend.

The company's performance is declining, fast fashion and severe winter, employees' pay cuts, and even the risk of layoffs.

In a bad environment, almost every company and brand is looking for a way out.

So many brands have adopted this way: cooperation mode!

Highland and Group cooperation

Increase sales potential + increase channels + reduce costs

Recently announced that the company is working with

Xinjiekou's Affiliated Companies Highland Group consulted in East Fred department to provide venues for Hamleys and integrated management services.

It is reported that HighlandGroup has a British retail department store brand "House of Fraser", with up to 59 stores, mainly in the United Kingdom and Ireland.

According to this cooperation, the company will be able to invest in Highland Group to achieve greater synergy.

The cooperation between them can increase sales potential and increase channels, and can also set foot in the previously untouched business segments and product areas.

On the other hand, the two sides may improve their information technology expenditure and enterprise functional efficiency through cost saving measures (including shared services and background portfolio).

Metersbonwe and heroes cooperate with each other

Game IP authorization + promotion + game implantation

On the occasion of the 21st anniversary celebration, Metersbonwe announced the strategic cooperation with heroes.

The cooperation will include IP licensing, joint promotion, game embedding and so on. Heroes' mutual entertainment games, including the nationwide gun battle, adventure and mining, and custom dress like "Three Kingdoms" will be on sale at Metersbonwe Tmall, Jingdong and Banggo official flagship stores.

Hai Lan's home and East DreamWorks cooperation

Launch "Madagascar" series products

Recently, Hai Lan's home announced a strategic cooperation with the Oriental dream factory to launch the "Madagascar" series of clothing and derivatives.

The cross-border cooperation is aimed at promoting the trend of brand younger and fashion. The two is the combination of strong stars, namely the star IP+ star supply chain.

The IP of Dongmeng DreamWorks can play a powerful role in marketing and drainage, and the excellent supply chain of Hai Lan home can enhance the cost performance of its products to the extreme.

This cooperation is similar to the magicforall project launched last year by UNIQLO and Disney.

Mark Ed Faye and Song Zhongji cooperation

With a view to bring about a new round of sales growth.

Recently, Song Zhongji confirmed that he was employed as the first fashion officer of Mark Ed Faye's FJ Menswear, and Mark Ed Faye hopes to bring a new round of sales growth this year through multi category deployment and celebrity endorsement.

It is reported that this is Song Zhongji's first fashion man's endorsement in China.

Song Zhongji, a Korean artiste starring in the "descendants of the sun", will start shooting the FJ clothing advertisement from May 2016. At the same time, Mark Ed Faye FJ WeChat public will open the "Zhong Yuan Sir line", the background will continue to open messages, and Song Zhongji will also be airborne FJ WeChat flat.

Anta sports cooperation with wholly-owned subsidiaries

Set up joint venture to attack high-end market.

Anta sports announcements show that the wholly owned subsidiary of Anta, ANDES, DGR, Itou Tada and Desanto, Japan, has entered into a joint venture agreement with the company to establish a joint venture. It has exclusive operation in China and is engaged in the design, purchase and marketing of all kinds of commercial products under the "Descente" brand or affiliated brand, as well as all product businesses that make "Descente" brand inside and outside China.

Anta said that the multi brand strategy is one of the important strategies Anta has taken to fully grasp the Chinese market.

The signing of the joint venture agreement will widen Anta's business in China's high-end sports apparel market, thereby enhancing Anta's profitability and helping Anta to develop its overall business in the future.

Ying Jin group works with 7 companies.

Transformation of over 600 retail outlets

Speaking of Ying Jin group, you may not be impressed, but speaking of O Casso, maybe you know it. Yes, it is the parent company of the company.

According to the announcement of the Hongkong Ying Jin group, a memorandum of understanding with 7 companies was established. Accordingly, the Contractor intends to establish a long-term partnership. Through the establishment of a joint venture company, the group will have more than 600 retail outlets in the mainland, and a large number of stylish living rooms will be set up in the mainland so that customers can enjoy the one-stop online and offline lifestyle experience.

The seven companies are Guoxin shadow cool, Cathay Pacific confluence, galloping sports,

, superior assets, annual investments, and Xu Tong assets.