The Window Display Style Of Big Clothes Should Be Attractive.

Terminal display in the era of homogenization of goods has become a silent sales promoter.

More and more enterprises are beginning to realize the benefits of terminal performance to brand communication and sales performance.

In the developed countries of Europe and the United States, clothing display is an integral part of the garment industry. With the global wave of brand consumption and experience economy sweeping the whole world, the role of clothing display in the entire marketing value system is particularly important.

Giorgio Armani, a famous fashion designer in Italy, was engaged in window dress display in a department store in Italy, and Armani, who was born in the early days, has a more profound understanding of the clothing of the store: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent identification on the whole.

Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

That is to say, Armani's clothing is sold in the specific environment of Armani stores, specific lighting, clothing display methods and salesmen's services. Under such a specific brand culture atmosphere, is it conceived that if Armani's clothing is sold in a low-grade wholesale market, can it also sell the price of the exclusive store? Therefore, in this sense, the way of display and clothing are equally valuable, and display can promote sales and create value.

Famous

Since its entry into the mainland in 1992, Giordano has spared no effort to promote the display of clothing at the terminal.

Giordano sees the role of clothing display in this way: the merchandising function of goods display is more powerful than any other media, and the first impression that goods give consumers is lasting impression.

Visual selling is based on the front line of sales. It is a silent salesman.

Coincidentally, ZARA, as a new icon of international brand, has a unique view on display: "although the quantity of each commodity is limited, but by updating the stock two times a week, the rotation of goods is still refreshing, and this is a good result of making advance plans.

Customers can't help but look around in the shop. They feel that the store always seems to be updating. "

No matter Giordano, ESPRIT or ZARA, they not only make scientific plans for stores, but also make advance display plans.

The attention to display has become a common understanding of many international brands.

Because of different national, regional, ethnic and living habits, shop display styles and styles also have their own characteristics.

Shops in different countries

It was all a competition that left a popular form.

The evolution of clothing and display methods are also constantly innovating, which requires much more attention to display and display of goods.

France and Italy pursue innovation and bright colors.

It can be said to be close to the natural performance, its characteristics are more emphasis on inspiration innovation and concise color, not pay attention to detail performance, give people a relaxed and natural impression.

Britain and the United States emphasize the display form of new value, which is more graphic design style.

The display style of the United States is straightforward, and the use of props is also less.

Japan combines all kinds of characteristics, highlighting the fine taste of clothing.

In China, the traditional form of celebration is mostly used.

Foreign clothing display is worth learning from. European consumers have the habit of watching window shopping. Swiss and German styles are especially unique. They are more delicate and pay more attention to details. Many fashion shows reflect a dynamic beauty.

With the development of fashion, the display in the US and Australia is also showing new brilliance. With more fashion elements and more atmosphere, more consumers are attracted.

In China, the department stores are lack of fashion elements and suitable atmosphere. Many stores are also simulating foreign styles, but many of them are not ideal, because professional teachers should have display awareness, display thinking and professional display skills.

Switzerland, Germany, the pursuit and beauty of the display form, extremely ingenious emphasis on clothing lines and details of the characteristics, can strongly attract eyeballs.