The Fundamental Purpose Of Display Is Not To Be Beautiful.

With the popularity of the concept of "clothing store display" in the past two years, many of the training institutions in China have sprung up after the rain, and some different interpretations of clothing display have been carried out, some of which have focused on the beauty and beauty of the display. In fact, there are serious misunderstandings in this theory and propaganda.

People with this idea should reasonably believe that the display of clothing shops is attractive and attractive, attracting customers' eyeballs, and naturally promoting customers to buy clothes. Of course, sales performance has also been improved.

This is actually a very simple one plus one equals two logic.

Therefore, beautiful decoration is not the fundamental purpose of display. The function of display is to increase sales and reduce stock. Most customers buy clothes from shops not only by being attracted or liked, but also by the price performance of costumes, the relevance of clothing, and the theme of clothing.

Therefore, Chen should not only understand aesthetics, ergonomics, color science, but also practice in clothing enterprises for many years, fully grasp all aspects of clothing design, production and logistics, as well as the characteristics of clothing sales, such as: life cycle, smooth, flat, unsalable, corresponding storage analysis.

Every time when making the overall layout plan, the theme of the product design is unified.

In addition, the following 9 aspects need special attention: before talking about the display of clothing, we are more inclined to attract the attention and attention of clothing enterprises to display. As the garment industry develops to today, more and more clothing enterprises understand the importance of display to enhance brand image.

To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.

There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master.

It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc..

With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.

In the process of exhibition planning, there is a very important procedure, that is, facing hundreds of species.

Color integration is carried out.

Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set.

As Chen Li, there is only one matching scheme which is far from enough.

The collocation scheme may not be able to cope with the actual situation of all stores, and may not be recognized by the market. The first reaction is to promote sales by changing the display. This is the time for Chen Li's second plan and third plan to show his talents.

There are two kinds of ready-made clothes, one is the best selling stock, the other is the unsalable stock.

There is no need to worry about selling stocks. The key lies in slow-moving stocks.

How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers.

Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design.

For example, we should increase the combination and matching scheme of jacket and accessories, increase the matching of trousers and the function of accessories.