48 Cocoon Silk And Sichuan Enterprises Attacked The "Sichuan Goods Nationwide Bank".

On the platform of "the Fifth China Suzhou cultural and creative design industry trade fair 2016 silk Suzhou", the "Sichuan cargo national line Suzhou Railway Station" was held at the Suzhou International Expo Center, which is also the first stop of this year's Sichuan cargo National Bank.

At the exhibition, 48 high-quality cocoon and silk enterprises in Sichuan Province, which won the title of "non heritage mark products", "geographical indications trademark" and "China famous trademark", were displayed and displayed.

"We hope that through this exhibition, we will further promote the further exchanges between the cocoon and silk industry in Sichuan province and the eastern region, so as to achieve the upgrading of Sichuan silk products."

Cheng Ming, Deputy Secretary General of Sichuan Silk Association, said.

In the spacious and bright 600 square meters "Sichuan Pavilion", 48 leading enterprises from the cocoon and silk industry of Sichuan province have made a collective appearance at the Suzhou International Expo Center.

This is the first stop of this year's "Sichuan cargo national line", and the first time a series of "Sichuan goods nationwide" series have been selected for Jiangsu.

"The cocoon and silk industry in Sichuan province is dominated by the front end of the industrial chain, mainly raw material production, and now it is time to break through the bottleneck."

Cheng Ming, Deputy Secretary General of Sichuan Silk Association, said that the real silk mobile phone shell developed in Suzhou and other places must be sold for more than 100 yuan, while a silk scarf produced in Sichuan can make 10 phone shells enough to sell less than 300 yuan.

"What we need to learn is the advanced management concept and operation mode of the eastern and national counterparts to fill the two big gaps in marketing and brand."

Jiangsu, as an important silk producing area in the eastern region, occupies a leading position in the silk industry in terms of intensive processing and brand building. Its custom-made and fashionable features in silk clothing design and production can provide references for upgrading Sichuan's silk products and meeting the needs of consumer development.

Li Weimin, deputy director of the Provincial Department of Commerce, seems to be helping.

Enterprises to fill the market blank point is the meaning of "Sichuan goods nationwide bank".

For example, Sichuan is a large province of silk production, but it is mainly made of raw materials.

There is a problem that the added value of products is not high.

"The same piece of silk scarf will be sold to the eastern region after printing and dyeing, and the price will almost double."

Lin Xingpei, director of Chengdu Office of Gongxian Zhiyi cocoon silk Co., Ltd., told reporters that the production of top raw materials is no longer a problem for Sichuan enterprises, but the lack of the downstream industry chain is the common "heart disease" of Sichuan cocoon and silk enterprises.

In addition to supporting the technological pformation of traditional silk enterprises, the provincial chamber of commerce also organized silk enterprises to go out to break through the market, and now has participated in the National Silk Expo for two consecutive years.

Moreover, all the booth fees and decoration fees of the exhibitors are all free.

Therefore, the 48 Sichuan enterprises participating in the exhibition also wear silk garments.

Fabrics, handicrafts and other high end products and cultural and creative products.

For example, Mianyang Feng Gu silk Co., Ltd., which has produced international raw materials for Hermes, has sold silk quilts at this year's exhibition.

Feng Gu silk staff told reporters that last year they were in the "Sichuan goods nationwide" activities to test the water of 1680 yuan a bed of silk quilt baby quilt, when the launch was Thailand merchants in the same phase, the site signed 200 bed orders.

"Therefore, this year we have launched a new silk quilt product, hoping to gradually move towards the terminal market."

It is understood that this year's "Sichuan goods nationwide bank" will mobilize nearly one thousand Sichuan enterprises to participate.

"We hope that through 3 to 5 years of efforts, we will further expand the domestic and foreign markets of" Sichuan made "products, achieve structural adjustment, reduce capacity and reduce inefficient products.

Li Weimin said.