Consumers Are Increasingly Interested In Minority Luxury Brands.

With the consumer to the minority

Increasingly interested in licensing, German accessories

MCM has set the goal of doubling sales to US $2 billion over the next five years.

In 1976, MCM was founded in Munich, and is now the brand of Sungjoo group founded by Sung-Joo Kim, a Korean female entrepreneur. It is a brand of Jin Shengzhu.

The price is almost the same as that of Louis Vuitton, Celine and so on. The most famous one is the color rivet knapsack priced at 700 dollars.

According to Reuters, in 2015, the company's sales grew by 14 to 15% to $700 million, compared with Italy's luxury brand Versace.

Jin Shengzhu, Chief Visionary Officer, hopes to grow by around 20% in 2016.

The company plans to expand in Japan and Europe, while looking for opportunities to open stores in major shopping centers such as Paris.

Sales of MCM 60% came from Asia, with the remaining 40% distributed in Europe, the Middle East and the United States.

"We haven't even studied the Japanese market seriously," Jin Shengzhu told reporters in Kangtai's Nash luxury conference in Seoul, South Korea. "We just started there."

In recent years, consumers' interest in Gucci, Prada, Louis Vuitton and other large luxury brands has gradually decreased, instead of choosing smaller brands, such as Pierre Balmain, Yves Saint Laurent, etc.

Jin Shengzhu said: in the next five years, there will be more luxury consumers accepting mobile providers. At that time, sales of brand 15 to 20% will come from online.

Unlike most European brands that are dominated by styles and styles of a star designer, MCM's products are built by the internal design team.

In addition, although most brands such as Prada and Gucci have recently sold logo products, most of MCM's products still highlight their own logo, but they have also launched a new desalination of logo.

South Korea is the largest duty-free market in the world, with sales amounting to US $8 billion in 2015.

In the duty-free shops in Korea, MCM is the second highest fashion brand in sales, after Louis Vuitton.

When asked whether there was a listing plan, Jin Shengzhu said he was not interested in it.

She said: "money dominates money, and I am a more value driven person."

Although Jin Shengzhu's father was a big capitalist in Korea, she was from scratch.

After graduating from Harvard, she worked in Bloomingdale s, an American department store, and was responsible for developing Gucci's South Korean business.

In 1991, she was authorized by MCM.

In 2005, she bought the brand from a Swiss financier.