Clothing Industry New Industry: Middle And Old Age Women'S Clothing In Zhengzhou

If we label a region's industrial label as an economic "vane", after experiencing the baptism of the market, Zhengzhou

It has already highlighted the "middle-aged and old people in Zhengzhou".

"This new industry label.

Behind it, there is a wave of new business opportunities: with the arrival of China's aging society, the silver hair economy has a bright future. Many forward-looking enterprises in Zhengzhou have clearly seen it, at home and abroad.

Compared to the competitive fashion women's clothing industry, the nuggets of middle-aged and old women's clothing are equivalent to a new way, which can play the market prying effect of "42 gold coins".

Seize gold business opportunities and rise rapidly

Into the 27 District Zhengzhou Jin Rong Textile City Zhengzhou Zhuang Jiao clothing research and design center, see designers are carefully designed, tailored, clothes hangers lined with dozens of cotton, linen, silk and other new samples of different texture.

In the rows of warehouse shelves, there are thousands of middle-aged and old women's clothing.

Unlike the middle-aged and elderly people whose colors are dark and single, these new summer wear products are not only colorful, fashionable, but also include lace, lace, embroidery, beads and other complex processes, ranging from 100 yuan to 800 yuan.

In the 30 years of the clothing industry, the general manager of Zhengzhou Zhuang Jiao Garments Co., Ltd., buying patriotic analysis, said that the manufacturing of middle-aged and old women's garments in Zhengzhou started in the 80s of last century, and entered a fast growing period since 2007. Although its booming period is a little later than that of Zhengzhou women's trousers, it has rapidly emerged in recent years.

Looking at the middle-aged and elderly women's clothing market, "Zhuang Jiao" ranks the first three of sales in terms of "autumn song" in Dongyang and Zhejiang and "pretty" in Wuhan.

Last year, the company produced more than 1 million annual output and maintained a growth rate of more than 15 per year.

"Although the current global economic situation is still in the doldrums, there are many business opportunities in the" cold winter ". The next ten years will be the golden period for the development of middle-aged and elderly clothing. Our enterprises will constantly adjust their management strategies according to market changes and break through a characteristic road of operation suited to their own development.

Speaking of the future, buy patriotic and confidently say.

Zheng Qiang, general manager of Zhengzhou crane Clothing Co., Ltd., who entered the garment industry in the same period of buying patriotic clothing, is also very optimistic about the development of Zhengzhou middle aged and old women's clothing.

The company officially registered "crane Fu" trademark in 2005. It mainly made clothing for middle and old aged people. With sales channels covering the whole country for many years, its sales volume has reached 700 thousand last year.

"At present, China has entered an aging society, and the demand for clothing for the elderly is growing. It is expected that market sales will continue to grow steadily this year."

Zheng Qiang said excitedly.

"Store + business" wings fly together

Similarly, the design and R & D center in Henan is located in the 27 District, if the male beauty Clothing Co., Ltd., is also immersed in the "blue ocean" of the middle-aged and old women's clothing market.

And "Zhuang Fu" "crane Fu" and other enterprises pay more attention to offline sales of wholesale and retail are different, "if the male beauty" choose "walking on two legs": that is, vigorously develop the electronic business platform, carry out online and offline integration marketing.

Zhu Lixun, the chairman of the company, is a Suixian native in Shangqiu. He set his business base in his hometown and put the product research and design center in Zhengzhou.

Looking at the new opportunities in the "Internet +" era, he quickly set up an e-commerce marketing team.

"We opened two flagship stores in Tmall, opened 10 stores in Taobao, opened stores in Jingdong, and other large business platforms, and had created 1000 sales of the highest daily sales."

The website of "Taobao women's clothing sales ranking" opened by the staff at the scene shows that the sales quota of "male beauty" ranks ninth in the whole country.

Reporters noted that in the top 100 list companies, Hirano, "crane Fu", "Shu Mei Qian Jiao" and a large number of Zhengzhou local brands.

Zheng Donghui, the chairman of Zhengzhou Donghui Garments Co., Ltd., who is over 60 years old, is a Xinmi person. He founded the clothing brand of the middle and old aged people named "Shu Mei Qian Jiao".

"Now in the Internet age, Zhengzhou garment wholesale industry must pform from the traditional wholesale channel to the electricity supplier. I don't know the Internet, but I have recruited a large number of post-90s management team to focus on the development of e-commerce sales.

In Taobao's sales ranking from February to March, "Shu Mei Qian Jiao" won the top 20 brands.

Just moved to Zhengzhou Jin Rong Textile City Zhengzhou shoshang Ge clothing Limited company also firmly locked women's clothing "blue ocean market", through Tmall, Taobao and other electronic business platform, as well as WeChat friends circle and other micro channel new channel, "first Shang Ge release" quickly blossoming brilliance.

The company's designer Liang Liu pointed to a silk fabric skirt on the display rack, told the reporter that this skirt is soft and vertical, and its color is ink and wash style. Although the price of the Internet is more than 1000 yuan, it is still selling hot.

Zhengzhou women's wear label will be more beautiful.

According to the preliminary statistics of the city clothing association, at present, there are more than one hundred middle-aged and old clothing production enterprises in Zhengzhou with a certain scale. The annual output value can reach nearly ten billion yuan. A large number of brands such as "Zhuang Jiao", "male beauty", "crane blessing", "Hirano" and "Shu Mei Qian Jiao" have formed a trend of "Starfire and prairie fire". The matrix of the middle-aged and elderly clothing brands in Zhengzhou is clearly displayed in the national market.

Stock strength -- first is pformation and upgrading of enterprise teams from women's trousers, mainly consisting of "fashion show M·SUYA", "Yali Da", "ESEY", "golireis", "Hao Yang Bai Hui", "Fei grya" and other fashionable women's wear. Two is the enterprise Corps that has always been the main body of the middle and old age women's clothing. It is mainly composed of "Zhuang Jiao", "crane happiness", "male beauty", "Hirano", "Xin Yu Ting", "Shu Mei Qian Jiao" and other middle-aged and old women's clothing brands. Three comes from the "new generation" of the Internet age. Chen Yongbin, President of Zhengzhou Garment Association, said that the development of women's clothing industry in Zhengzhou came mainly from three

In addition, with the "happy house" as the representative of the maternity dress, with the "Ming Hong family" as the representative of the skirt are in their respective areas of the industry in the forefront of the industry.

According to the data from the Municipal Commission of industry and the Municipal Bureau of statistics, there are more than 2000 textile and garment manufacturing enterprises and 350 thousand employees.

In 2015, the sales volume of the above scale household and brand clothing manufacturing industry reached 25 billion 800 million yuan, an increase of 6.8% over the same period last year. The industrial added value reached 6 billion 570 million yuan, an increase of 7.4% over the same period last year. It is second only to Wuhan in the capital cities of the six provinces of central China.

Opportunities do not always exist and opportunities are fleeting.

The relevant person in charge of the Municipal Commission of industry and Commerce told reporters that based on the first phalanx of the middle-aged and old women's wear in the whole country, with the pformation of women's garments as the turning point of the traditional women's trousers enterprises and the vitality of the new women's clothing business enterprises, the Zhengzhou garment industry urgently needs to reshape the regional industrial labels in the whole country.

Aiming at this milestone development opportunity, the Zhengzhou municipal garment industry association and the city garment association are conducting in-depth research on the development of the clothing industry in Zhengzhou, and are planning to introduce relevant industry support policies, vigorously boosting the Zhengzhou women's clothing to further enhance brand influence and design research and development capabilities, expand the share of the national market share, and create a more fashionable and beautiful new label for the clothing industry of the country.